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Since taking on the role in November 2020, Ng has been leading the CI function at Chevron, including the gathering, analysis and reporting of financial and strategic intelligence on competitors, industry trends and benchmarks. Previously, Ng was the finance manager of the Gulf of Mexico upstream business unit.
Having sufficient data available in your arsenal allows you to define industry standards, benchmarks, trends, movements, and performance. This leads to a faster, more intelligent primaryresearch and solid competitive strategy. To choose a suitable benchmark, you need a deep understanding of your industry or market segment.
C+R Research Brand voice researchers 171 – Agile research – Communities and panels – Global research – Strategy workshops Available on request 3. With their primaryresearch services, you can develop a go-to-market strategy, validate new product ideas, or design channel strategies.
A competitor analysis framework is a strategic tool that empowers corporations to systematically study and understand their competitors’ strengths, weaknesses, strategies, and market positioning—and then benchmark it against their own to create an effective strategy.
Engage stakeholders: Work with finance and operations teams to align on budgets, shared goals, and success metrics. For example, AI-powered customer service chatbots or automation tools often deliver immediate, noticeable benefits and can help justify further investment. Contact us today to learn more.
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