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By employing online market research! And the statistics below illustrate why online market research is non-negotiable for success: More than 46% of consumers are less loyal to brands after the pandemic – which means the marketing waters are little less friendly and whole lot more unpredictable. What Is Online Market Research? .
More often, we analyze editorial and individual user accounts that are interested in entertainment including film, TV and music. We use it for volume reach, sentiment, engagement, and competitive benchmarking. ” moment about a topic – one you were using NetBase Quid to research? What gets you excited about your job?
According to research from Nielsen, the TikTok micro-influencer community is thriving, and Instagram reports similar numbers. Vetting influencers means doing the research to give yourself the best understanding of whether the micro-influencers you have found align with your company’s goals and social media plans. Do Your Research.
For example, in 2020 Atos won a deal with the Triple Five Groups American Dream entertainment complex to provide predictive maintenance utilizing data analytics and AI solutions as well as BullSequana Edge servers to collect and store data from ride sensors and detect issues through real-time analytics at the edge. Sign up today!
If you want to be entertained, educated, and learn how to execute to get real results for your business, then hit that subscribe button!” MarketingExperiments was the first Internet-based research lab to conduct experiments in optimizing marketing and sales processes. What more needs to be said? 6. MarketingExperiments.
Developing market research strategies to reveal the secrets of your competitors is now as vital as knowing what your customers want and being able to deliver. Including the following strategies in to your market research will considerably sharpen your competitive edge. Using a Competitor’s Performance to Benchmark Your Business.
For instance, if your primary goal is to enhance brand awareness, some of your objectives could be: To increase media coverage To boost event attendance It will also allow you to set benchmarks to gauge the event’s success. To know your audience, analyze existing data from previous events, customer databases, or market research reports.
And just because Gen Z isn’t on Facebook as much as their elders, according to PEW Research, 32% still hop on the app to get news and chat in Facebook groups. For example, our summary metrics reveal spikes and dips in relation to a top retail and entertainment brand. Competitive Benchmarking. Competitive Benchmarking.
And this reflects in the conversations uncovered during our research. Brands are stuck recreating the wheel lately, and any benchmarking data should be gobbled up greedily to inform future campaign planning. And one category that dominates this year, hands down, is entertainment.
TikTok research into user behavior shows that 37% of users discover a product and immediately want to buy it. Above all else, make entertaining videos. GWI research into how people use social media revealed that the majority of people mainly use TikTok to find entertaining content (i.e. content receivers).
Research niches . You also should pay attention to what’s trending in this research phase. The most effective way to do this is with keyword research with a tool like Similarweb. You can identify the top trends and related keywords to help guide your research. Examine the keywords. Finding your marketing niche .
For tech companies wanting to stay competitive in the current economic climate, market research is imperative. For investors and venture capitalists who are interested in the technology space, market research is just as critical. While still a form of primary research, it’s not conducted by the company consuming it.
We often deploy our Intelligence Benchmarking Survey as a barometer for process improvement opportunities with many of our clients and over the years have found that nearly 60 percent of the organizations we’ve surveyed struggle with demonstrating and managing the perceived value of competitive and market intelligence initiatives.
Gartner research reveals that only half of brands have unified their customer engagement channels in 2022, “resulting in a disjointed and siloed customer experience that lacks context.” Research how your competitors are playing the omnichannel game to inform how you can provide better value for your audience. Their proposed solution?
Trend 1: The tech is finally talking back: How we find answers to questions, complete household chores, and entertain ourselves is all being revolutionized. AI can research and compare products, shop for groceries, and organize travel plans – in a fraction of the time it takes humans.
If you want to be entertained, educated, and learn how to execute to get real results for your business, then hit that subscribe button!” MarketingExperiments MarketingExperiments was the first Internet-based research lab to conduct experiments in optimizing marketing and sales processes. What more needs to be said?
These averages are useful for benchmarking figures for your industry, especially when starting out. Use qualitative and quantitative research to gather the data needed to discover profitable buyers. Use voice of customer research to find the problems your customers are looking to solve and answer them in your content.
There are so many new features specifically designed to enhance your consumer intelligence and market research efforts that you’ll want to consider folding them into your first-quarter planning to start off the New Year strong. . And Rival IQ is the place to be for benchmarking activity on either channel.
Mergers and acquisitions (M&A) is the name of the game in the Middle East, with domestic acquisitions contributing to 48% of the deal activity in the region for H1 2022, according to EY research data. . Entertainment, Travel & Tourism. How AI Is Changing the Way Private Equity Performs Market Research.
Lincoln’s Retirement Power® research showed that Black employees are more likely to view debt as a problem than the total population (85% vs. 73%). “At Review your current income and expenses, while seeking ways to reduce discretionary spending on items like dining, traveling, clothing and entertainment. Putting finances first.
This can be attributed to the rising demand for competitor tracking in diverse industries, including healthcare, automotive, aerospace, entertainment, health and beauty, and more. We will discuss the significance of tracking competitors and then delve into ways brands can maximize the benefits of competitor tracking.
A lot of that time is dedicated to market intelligence and consumer research—the abundance of data out there can overwhelm even the best analysis system, and most rely on a siloed approach. With a 6-second view-through rate of 22.96% on TikTok, Fossil’s campaign more than doubled the highest regional benchmarks for this goal.
For instance, an entertainment-driven technology organization used middleware solutions to bridge the gap between legacy and modern applications, enabling it to scale its services globally. Learn more about IDC’s research for technology leaders OR subscribe today to receive industry-leading research directly to your inbox.
Fractl has produced thousands of content marketing campaigns across every topic — sports, entertainment, fashion, home improvement, relationships — you name it. Tapping into financial frustrations, regrets, and mistakes makes for highly entertaining and even educational content,” says Corie Colliton, Creative Strategy.
Founded in 2007, Civic Science is a consumer intelligence research platform that polls millions of Americans each week covering thousands of topics. First, they have a “whos who” set of investors including Jeff Wilkie of Amazon, Thomas Tall, founder of Legendary Entertainment, NPD Group, and Marc Cuban. Full-time online. Happy Monday!
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