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Building a strong foundation in both areas will provide your organization with superior marketingintelligence which can pave the way to developing more relevant marketing strategies, improving performance, or knowing whether investment in a new market, product or service is a viable proposition.
Plus, you can use their data to benchmark against your own efforts. Having consumer and marketintelligence tools that can gather, dissect and segment the millions of online conversations into chewable chunks is critical to understanding what’s happening in the market as a whole. You will crash. Brand Loyalty Analysis.
Brands are stuck recreating the wheel lately, and any benchmarking data should be gobbled up greedily to inform future campaign planning. And one category that dominates this year, hands down, is entertainment. This will make understanding current brand passion trends, and what has come immediately before them, extremely important.
In this roundup, you’ll see key features that will enhance your consumer and marketintelligence gathering efforts, including: Expansion of the industry’s most comprehensive channel coverage. We have also added TikTok and Instagram Reels to our social media benchmarking solution. And let’s not forget Rival IQ!
You can try blog posts, videos, and social media posts to compare pet accessories, create how-to posts, or go the entertainment route and drop in a product mention. What other monetization and marketing strategies competitors are using. Finding your marketing niche . But what if you’re searching for affiliates yourself?
We often deploy our IntelligenceBenchmarking Survey as a barometer for process improvement opportunities with many of our clients and over the years have found that nearly 60 percent of the organizations we’ve surveyed struggle with demonstrating and managing the perceived value of competitive and marketintelligence initiatives.
Geopolitical risks, rising inflation, higher interest rates, and economic uncertainty have been and still are creating new challenges for private markets across the globe. compared to the entire deals of 2021, according to S&P Global MarketIntelligence. . Entertainment, Travel & Tourism.
Whether your brand is a novice in business intelligence or a seasoned player, competitor tracking is crucial for gaining comprehensive marketintelligence. If your brand underestimates its competition or relies on flawed information, it cannot establish dominance in the market. Why is competitor tracking important?
That’s why so many leading organizations are relying on AI-based market research tools that help them separate the signal from the noise and extract the most meaningful insights from vast quantities of data. Deal Strategy Let’s say you need to perform due diligence on some companies to scope out M&A viability.
NetBase Quid’s® Intelligence Connector combines your internal data and business intelligence with powerful analytics-ready consumer and marketintelligence, so your brand can make data-driven decisions quickly and efficiently. The Intelligence Connector, however, is a game changer. Influencers to the rescue!
For instance, an entertainment-driven technology organization used middleware solutions to bridge the gap between legacy and modern applications, enabling it to scale its services globally. International Data Corporation (IDC) is the premier global provider of marketintelligence, advisory services, and events for the technology markets.
First, they have a “whos who” set of investors including Jeff Wilkie of Amazon, Thomas Tall, founder of Legendary Entertainment, NPD Group, and Marc Cuban. Gen Z is far more likely to use social media as a way to “entertain themselves when they are board” as well as “make friends” than any other generation. 00:20:36].
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