This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Enhanced customer acquisition: Identify and target new marketsegments to expand the customer base. Informed strategic decisions: Use comprehensive market and competitor reports to make well-informed business choices and align strategies.
Identifying your competitors is important in itself for many reasons, such as being able to target their customer base, or benchmarking your offering. But it can also help further define your addressable segment. Identifying that the likes of SEMrush or Hrefs are not our competition helps us be more focused in our marketing.
Expand your competitive landscape by considering related industries and determining potential competitors from lateral sectors. Having sufficient data available in your arsenal allows you to define industry standards, benchmarks, trends, movements, and performance.
On a typical market research results example, you can interact with valuable trends, gain an insight into consumer behavior, and visualizations that will empower you to conduct effective competitoranalysis. Getting a broader view of the market lets you benchmark other companies you do not focus on.
You can use Latana to segment audiences, analyze competitors, or create industry benchmarks. Location: Berlin (Germany) Pricing: Available on request Best for: Audience segmentationCompetitoranalysis Brand performance research Industry benchmarking 5.
Here’s our TL;DR list of market research tools: Tool Key features Pricing Designated research support Survey functionality Use cases Attest Designated research advice, high-quality data from multi-panel sources, data delivered fast, built-in demographic filters $0.50
Curion – Sensory performance researchers – Product marketers 174 – Agile research – Benchmark studies – Central location interviewing – Focus group facilities Available on request 4. The company leverages traditional and in-context research methods to help you find actionable insights from consumers.
Consider factors such as industry focus, geographic coverage, data sources, analysis depth, and update frequency. competitorbenchmarking, market trend analysis, or other specific functionalities. This allows brands to monitor their competitors across these popular social media platforms effectively.
And you have no guarantee that effort will give you a realistic image of competitor’s top performers. Option #2: Use A CompetitorAnalysis Solutions Like SpyFu Again you get a much more complete picture of what your competitors are doing on the Google Ads platform by using SpyFu.
We organize all of the trending information in your field so you don't have to. Join 11,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content