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We sometimes get asked by clients whether we can conduct ‘competitor’ analysis of their own business. It can be useful alongside analysis of competitors, as it provides a like-for-like comparison for competitive benchmarking, conducted by the same research vendor. Potential sources might be on their guard.
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Ideally, your competitor monitoring tool should do most of the heavy lifting so your teams can focus on strategic analysis, planning, and decision-making that drives your business forward. This means certain current trends or events may be missed, which is an important loss in a competitor monitoring workflow.
For macro topics or industry updates, AlphaSense’s automated and customizable real-time alerts help you personalize your benchmarking process and ensure you are the first to know of anything with the potential to impact your strategy.
Your competitors are always on your heels, technology is always changing, and Google is constantly changing the search experience. SEO specialists are here to ensure you stay at the forefront of all these changes because the cost of inaction is often the loss of previously earned organic visibility.
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