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On a typical market research results example, you can interact with valuable trends, gain an insight into consumer behavior, and visualizations that will empower you to conduct effective competitoranalysis. Primary KPIs: a) Unaided Brand Awareness. This market survey report sample KPI focuses on aided brand awareness.
Benchmarking is easy here too. Perform a competitoranalysis, compare news vs social, use one of hundreds of filters or themes to see how your brand stacks up in the customer service department, or how you’re viewed in relation to any social justice issue. 17) Keyhole. This tool gets high marks for being user friendly.
Why Do You Need CompetitorAnalysis? The third most important ingredient you need is competitoranalysis. Because competitoranalysis helps you identify: Who are your clients competing against? The websites your competitors are linking to. Importance of A Baseline or Benchmark.
You can use Latana to segment audiences, analyze competitors, or create industry benchmarks. Location: Berlin (Germany) Pricing: Available on request Best for: Audience segmentation Competitoranalysis Brand performance research Industry benchmarking 5.
Standout features: Industry benchmarking: Latana helps you understand where your brand ranks in your entire industry. You can easily compare your own KPI data against your competitors in an interactive dashboard. Latana Price : You can book a demo with Latana to find out how much it would cost for your business.
These tools also provide competitive benchmarks to track how your SOV evolves. Start Benchmarking Your SOV Heres how to get started: Step What to Do Identify Competitors List 3-5 competitors dominating your industry (use Google, social media, etc.). Benchmark Against Industry Standards Engagement rates vary by industry.
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