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Competitive Analysis Requires Benchmarking Your Own Company

Crayon

Most businesses know their own strategy through and through, and recently, more companies than ever before are investing in competitive intelligence. This brings us to a concept called competitive benchmarking, which is critical to competitive analysis success. What is Competitive Benchmarking?

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A Guide to Social Media Competitive Analysis (Template)

Crayon

The ubiquity of marketing activity across platforms like Twitter and LinkedIn has given rise to social media competitive analysis—an exercise that companies undertake in hopes of improving their own strategies. What is social media competitive analysis? Creating a social media competitive analysis in 6 steps. Gather your data.

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CIO metrics are failing digital transformation; it’s time to radically rethink success

CIO

Where innovation and agility are key drivers of competitive advantage, traditional IT metrics that shaped IT for the past 50 years are insufficient. And being late places your organization at a competitive disadvantage. The metrics must reflect this necessity. Contact us today to learn more.

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Competitive Matrix Examples: 5 Ways to Compare Competitors

Crayon

A competitive matrix is a tool that helps you map out where you stand amongst your competitors. A competitive matrix can help you visualize your strengths, weaknesses, and where you can grow as a solution provider. What exactly does a competitive matrix look like and what are the benefits?

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Competition is stiff, but retailers know what it takes to compete

CIO

Changing consumer behavior and expectations, competition from major e-retailers, evolving cybersecurity challenges, inflationary pressures, sustainability and environmental concerns, and the pressure to take advantage of AI are all very real concerns for retailers today. Contact us today to learn more.

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Freshworks’ annual benchmark report outlines key trends evolving IT service management

CIO

Today’s hyper-competitive business landscape demands businesses to do more with less. To paint a clearer and more accurate picture of how the adoption of IT solutions impacts businesses, the report provides comprehensive benchmarking and insights broken down by region, country, industry, and even company size.

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Revolutionizing data management: Trends driving security, scalability, and governance in 2025

CIO

The evolution of cloud-first strategies, real-time integration and AI-driven automation has set a new benchmark for data systems and heightened concerns over data privacy, regulatory compliance and ethical AI governance demand advanced solutions that are both robust and adaptive.

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