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How To Find Competitor Pricing: Tools and Techniques

Aqute Intelligence

Industry reports and publications Trade publications, industry reports, and market research studies often include pricing benchmarks and analyses. These resources can provide valuable context for understanding industry-wide pricing trends and how your competitors' prices fit into the broader landscape.

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Supercharge Your Paid Search With Competitor PPC Analysis

Similarweb

Similarweb’s Paid Search Overview provides a snapshot of your competitive landscape and the seasonality of campaigns. You can even see how much your rivals are spending, and benchmark your efforts against that. So start by getting an idea of general competitive paid search performance. .

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What is competitor based pricing?

Aqute Intelligence

Rather than looking inward and performing deep reflection on product differentiation, customer perceptions, and so on, your brand puts on its detective gear and looks at the external competition through competitor analysis. With these benchmarks in place, you can then either choose to price above, below, or compete by price matching.

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Competitive Intelligence: Hype or Necessity?

mention

In that case, you may want to start your competitive analysis by determining right away what your competitors are already doing, how saturated the market is, how you can create a unique value proposition to differentiate your brand, and the steps you need to take over the long run to take market share from them.

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12 Top Market Intelligence Tools for Go-to-Market Teams

Zoominfo

Win Faster. Crayon Crayon is an award-winning competitive intelligence platform that helps companies automatically capture and analyze competitive intelligence from hundreds of millions of sources. Leverage the same B2B data that fuels go-to-market for 60% of the Fortune 100 Start Your Free Trial!

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What is Competitor Analysis in Marketing?

Netbasequid

On the surface, a competitor analysis helps brands identify competitors in an industry and reveals any winning marketing strategies. This intel can be benchmarked against your own data to give you a working idea of where you stand in the market. However, today’s competitive analysis goes well beyond that.

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What is Share of Voice?

Netbasequid

Share of voice reveals the volume of conversation your brand is winning in its category and helps flesh out your understanding of where you are currently in the market, and where you could potentially be. It offers ways to benchmark your successes and challenges. Share of voice reveals: Consumer awareness of your brand.