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Competitive intelligence is the practice of gathering, analyzing, and acting on information about your market, industry activity and disruptions, competitors, and their products/services. Expand your competitivelandscape by considering related industries and determining potential competitors from lateral sectors.
Primarily, competitive analysis should help you gain more market share, meaning you have to take it from the competition. Competitive analysis shouldn’t be confused with competitive market research, which studies the competitivelandscape rather than focusing on a single competitor.
SCIP Insights How to Optimize Competitive Intelligence Research During Earnings Season Competitive intelligence (CI) is playing an increasingly crucial role in corporate decision-making. But gaining a competitive edge means never missing critical insights—a difficult and time-consuming feat.
SCIP Insights Leveraging AI to Identify Market Gaps and Competitive Opportunities In todays competitivelandscape, companies must stay ahead of their competitors by identifying market gaps and emerging opportunities.
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