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Applying Benchmarking in Competitive Analysis

ArchIntel

Crayon’s marketing manager, Emily Dumas , argued in a new blog post that it is not enough for companies to simply collect competitive intelligence like product information, revenue information and marketing campaign information when conducting a competitive analysis.

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How To Do Competitor Analysis

Aqute Intelligence

For medium and large businesses, the stakes are higher, and the competitive landscape is more complex. This process involves gathering and assessing data on competitors' products, marketing strategies, and business operations to gain a comprehensive understanding of the competitive landscape. How do you respond?

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Sentiment Analysis: Understanding Perception for Better Marketing

mention

Often referred to as opinion mining, sentiment analysis is a computational technique that involves the extraction of subjective information from textual or verbal data. This information can then be used to show customers that the business is listening to them and improving their products or services.

Analysis 173
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AlphaSense for Investment Banking

Alpha Sense BI

Nothing typifies this more than the first step in any market and competitive landscape analysis or due diligence effort—mapping the landscape. Typically, building out a landscape involves gaining an understanding of the key organizations operating in a given sector and identifying their revenue streams and product offerings.

Banking 111
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Competitive Analysis Report: What Is It & How to Create One (+ Examples)

mention

In such a scenario, a competitive analysis report is a crucial tool to understand your competitors and the industry landscape better. Knowing these details allows businesses to make informed decisions and develop effective strategies for long-term success. For example, say you’re selling auto parts in Florida.

Analysis 162
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How To Find Competitor Pricing: Tools and Techniques

Aqute Intelligence

Knowing how to get competitor pricing is essential for the competitive intelligence of any business. It helps you make informed decisions about your own pricing strategies, market positioning, and potential opportunities. Mystery shopping Mystery shopping involves posing as a potential customer to gather pricing information directly.

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5 Questions to Answer When Evaluating Your Competitive Intelligence (CI) Platform

Evalueserve

With the variety of competitive intelligence (CI) platforms and solutions available, almost every need is filled, whether it is market research, competitive landscaping, trend analysis, customer insights, or anything in between. Are organizations getting the most out of their competitive intelligence platforms?