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Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitiveintelligence. Growing your market share is impossible without it in today’s hyper-competitive environment. What is CompetitiveIntelligence? Let’s break down the different kinds.
In such a dynamic competitive backdrop, energy producers must struggle fiercely to maintain and expand their market share. Companies must rely on their competitiveintelligence executives to light the way forward. Here are the profiles of some of them. May-Yee Ng CI General Manager Chevron.
To take full advantage of this projected resurgence and to meet foreign competitors head on, the sector must leverage the insights provided by its competitiveintelligence professionals. These are the profiles of some of them. Executive Profile: Lukas Voda, CompetitiveIntelligence Manager at Caterpillar.
We are going to detail some of these opportunities, as well as what competitor benchmarking is, how it’s used, as well as some best practices. But first, let’s take a look at these reveling stats: 90% of Fortune 500 companies already use competitiveintelligence to enhance their competitive edge. Best Practices in Action.
There’s no denying the importance of having a competitiveintelligence (CI) platform in the “New Normal”. With the variety of competitiveintelligence (CI) platforms and solutions available, almost every need is filled, whether it is market research, competitive landscaping, trend analysis, customer insights, or anything in between.
So, another great way to stay on top of your competition is by using social listening tools. Competitor analysis tools focused on social listening will help you gain competitiveintelligence and understand how customers perceive a competitor brand. Keeping tabs on your competitors also helps map your business progress.
What is CompetitiveIntelligence? Competitiveintelligence is the practice of gathering, analyzing, and acting on information about your market, industry activity and disruptions, competitors, and their products/services. What key market trends and competitive insights can I leverage to grow my business?
And it can help a company benchmark their own success e.g. by comparing how many Fortune 500 companies a company and its competitors have, or how many customers in an industry, and so on. Keyword search of LinkedIn profiles can turn up some customer names. A search for Sailpoint, for example, gives 10,000 profiles instead of 1M.
million personnel changes per day, and its vast B2B database includes accurate profiles of more than 100 million companies, over 340 million professionals, and over 11 million C-level leaders. ZoomInfo’s platform tracks 1.5 You can start with a free trial to witness the power of ZoomInfo firsthand.
It can be useful alongside analysis of competitors, as it provides a like-for-like comparison for competitivebenchmarking, conducted by the same research vendor. their revenues), some parts of a typical competitor profile (e.g. This is not to say that clients mistrust the accuracy of the competitor profiles.
To capture these opportunities, the insights provided by each energy company’s competitiveintelligence executive will be of paramount importance. Here are the profiles of some of them. Executive Profile: Trista Ristvedt, Senior Competitive Analysis Program Manager at Tennessee Valley Authority.
At each stage of your project, you’ll be taking the time to identify competitors, research strengths and weaknesses, find solid data and benchmark against your own business. Having the upper hand in competitiveintelligence will help your business succeed. So what questions make for a good competitor analysis project?
Sales acceleration is a form of competitiveintelligence (CI) in the sales enablement ecosystem. Advance sales intelligence about the buyer helps your sales team to develop an effective, detailed plan of attack even before active selling starts. What do competitors say about their competition (i.e. Active Selling.
With its principal customer seeking to make the most out of every dollar spent, competition in the sector is expected to shift into high gear. Each competitiveintelligence professional will have to work hard to provide the insights needed to push their company ahead. These are the profiles of some of those executives.
Contify, the AI-enabled market and competitiveintelligence solution for enterprises, has enhanced its offering with the launch of fully customisable portals to organise intelligence into separate modules for teams serving different functions and business verticals. About Contify.
To survive in today’s fast-moving and always-evolving market landscape, every business needs competitiveintelligence (CI)—comprehensive knowledge about your competitors and how your company stacks up. CI allows you to track competitor behavior and glean the insights you need to create competitive advantages.
CompetitiveIntelligence (CI) is the action of defining, gathering, analyzing, and distributing intelligence about the environment in which your business functions to gain a competitive advantage. In this blog, we’ll walk you through how a CompetitiveIntelligence Solution can make your job easier.
Rival IQ is dedicated to social, competitiveintelligence. Use Rival IQ’s competitive analysis to benchmark your performance against specific competitors and the industry in general. Use Rival IQ’s competitive analysis to benchmark your performance against specific competitors and the industry in general.
Socialinsider has options to create business profiles of Instagram competitors. Users need only to type or paste their competitors’ Instagram profile link and add that to a project to uncover key metrics. Among other things, performing a competitive analysis on Instagram helps brands understand how they fare against competitors.
On-page SEO checks (title tags, meta descriptions, header tags, content optimization) Internal and external link analysis Competitor benchmarking Keyword research and ranking data Intuitive interface and reporting Integration with other SEO and marketing tools The 8 Best SEO Audit Tools 1. Make sure they align with target keywords.
A competitive audit is the part of the competitiveintelligence process that seeks to better understand the competition and compare a brand to its peers. Why Companies Must Have Competitive Audits. A study conducted by Crayon and SCIP shows that competition is becoming stiffer across most industries.
In fact, the typical NetBase Quid ® customer only needs Rival IQ for competitiveintelligence, a customer relationship management (CRM) software, and just a few more for tasks like content creation, scheduling, etc. Rival IQ is great for social media competitiveintelligence. Twitter audience benchmarking.
Competitor analysis helps you: Benchmark your performance Identify market trends and opportunities Optimize your marketing and sales efforts Anticipate and counter competitive threats Make data-driven decisions to improve your bottom line How to Approach Competitor Analysis Effective competitor analysis is an ongoing process, not a one-time event.
You can even do some competitiveintelligence using Pages to Watch, which lets you see which posts are succeeding for your competitors. As with Pinterest, you need to convert your profile to a free business or creator profile before you can use Instagram Insights. INSTAGRAM INSIGHTS. Price: Free. FOLLOWERWONK.
Comparison of top social media dashboard solutions NetBase Quid® NetBase Quid® is a social media analytics tool that provides a complete picture of brands by capturing online insights from various sources such as top social media channels, business profiles, forums, blogs, news articles, patent applications, consumer reviews, and more.
Though some, more in depth tools, may include sentiment analysis, benchmarking capabilities, and advanced demographics such as professions and interests. Plus, intel is gathered not just from social media, but from business profiles, news sources, forums, blogs, product reviews, consumer reviews, patent applications, and more.
But why is competitive monitoring, also known as competitive monitoring, so valuable? Competitor monitoring allows you to track a competitor’s performance and gather competitiveintelligence. Our extensive network of company profiles provides accurate datasets and regular updates on the companies you care about.
Rival IQ is NetBase Quid’s sister company built on the same advanced AI technology that allows brands to perform unparalleled social media competitiveintelligence. It has unique features that enhance social tracking and benchmarking on all the major platforms including Facebook, Twitter, Instagram, LinkedIn, and TikTok.
This metric is a benchmark for assessing how well your content connects with readers and motivates them to take action. We’ve detailed below how to view your metrics on both mobile and desktop: Cellphone Once you’re in the Instagram app, go to your profile, and select Professional Dashboard. Here, you want to select See All.
And they scour each for insight relevant to your brand and to your category, including share of voice, consumer sentiment, demographic and psychographic specifics about your audience, a plethora of competitiveintelligence and so much more. Keeping an eye on the competition, without obsessing over them, is a good business practice.
The icing to the cake is the Intelligence Connector – a feature that allows you to solve your business intelligence problems by offering a cohesive view of the entire conversation in by importing everything into your own, proprietary business intelligence dashboard. Competitor Analysis: Rival IQ. Risk Analysis: RiskNav.
Author-specific post metadata reveals the author’s handle, name, bio, avatar, profile URL, and follower count. . And Rival IQ is the place to be for benchmarking activity on either channel. Rival IQ: Social Media Analytics and Competitiveintelligence . Enterprise Deployment s .
Here are some of the types of metrics to track and consider including in your report: Beyond these metrics, you can create visuals to show clients consumer journeys and benchmark their performance against competitors. You have the benchmarks. There is a disclaimer here. The key is in the eCommerce analysis. You have the data.
Social Share of Voice How are you doing when benchmarked against your competitors? Rival IQ ’s competitiveintelligence does a great job of helping brands visualize performance between brands. Account details such as hashtags used, links in profile, mission statement, etc.
Below, we’ll discuss the importance of a competitive analysis, how to conduct one, and how Owler supports businesses with in-depth, data-backed competitiveintelligence. As the name implies, businesses use SWOTs to analyze every relevant facet of their competitor’s position against their own and identify competitive advantages.
For example, you can develop better products that meet customers’ needs or use competitiveintelligence to create better marketing strategies. response—see more about Attest pricing Best for: Brand tracking Consumer profiling Creative testing Market analysis New product development Looking for a market research agency?
Best For: Klue is best suited for mid-sized to large organizations that need a robust solution for gathering and analyzing competitiveintelligence across various departments, including sales, marketing, and product management. Interested users can request a demo to discuss subscription options and pricing with their sales team.
Although DA is a nice benchmark of a website’s relative strength, there’s a lot more MozBar can do when it comes to picking apart your competitors’ content. Lastly, use BuzzSumo to do deep dives into your competitors’ backlink profiles. Then, scroll down to the Top Pieces of Content by Engagement section.
One of the powerful features of Contify is ‘Upload Information’ that allows users to add information such as analysis reports, battle cards, competitor profile or benchmarking directly to the platform. This creates a common repository of information with both internal and external intelligence.
Here are some of the types of metrics to track and consider including in your report: Beyond these metrics, you can create visuals to show clients consumer journeys and benchmark their performance against competitors. You have the benchmarks. There is a disclaimer here. The key is in the eCommerce analysis. You have the data.
CompetitiveIntelligence. It requires a comprehensive view of many data points to create a realistic summation of your efforts though – and marketing intelligence offers just that. Performing a competitor analysis includes benchmarking share of voice, net sentiment, and brand passion KPIs. Technology Scouting.
A competitor analysis framework is a strategic tool that empowers corporations to systematically study and understand their competitors’ strengths, weaknesses, strategies, and market positioning—and then benchmark it against their own to create an effective strategy.
Whether it be a competitive analysis, concept testing, consumer profiling or anything else—Attest has you covered. Standout features: Industry benchmarking: Latana helps you understand where your brand ranks in your entire industry. Best uses: you want to launch a survey for solid market research.
They cover Facebook pages, groups and verified profiles with more than 25k likes and Instagram accounts with more than 50k followers. But Klear can analyze your own profile and followers as well categorizing them by niche or interest to make targeting more effective. 2) Sendible. 9) Rival IQ. And this tool is one to watch. 13) Quintly.
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