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In such a dynamic competitive backdrop, energy producers must struggle fiercely to maintain and expand their market share. Companies must rely on their competitiveintelligence executives to light the way forward. Executive Profile: May-Yee Ng, General Manager of CompetitiveIntelligence at Chevron.
Knowing how to get competitor pricing is essential for the competitiveintelligence of any business. Accurate and up-to-date pricing information on competitors can significantly impact profitability and competitiveness, providing valuable insights for creating a comprehensive competitor report.
What is CompetitiveIntelligence? Competitiveintelligence is the practice of gathering, analyzing, and acting on information about your market, industry activity and disruptions, competitors, and their products/services. What key market trends and competitive insights can I leverage to grow my business?
This type of market research not only adds more depth, but also provides data that’s more easily measured. It can provide historical data as well, making benchmarking much simpler. Your market research tools should offer all of the above. When conducting primaryresearch, it’s a good idea to break down the buyer persona.
Whether it’s information about a competitor’s new products, market segmentation, customer insights, pricing benchmarks, or financial performance, market research platforms that utilize the power of AI are revolutionizing strategic planning processes, product development decisions, and investment strategy.
Below, we discuss the components of effective tech market research, as well as how conducting market research on the AlphaSense platform gives you the leading edge. Primaryresearch is also valuable when testing out the feasibility of a new product or when developing a new feature.
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Clients background The client for this price benchmarking project was a global Top 3 hardware OEM. Our expertise enables TBR to identify market trends, optimize pricing strategies and drive competitive advantage. The post TBR Case Study: Price Benchmarking appeared first on TBR.
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