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Most businesses know their own strategy through and through, and recently, more companies than ever before are investing in competitiveintelligence. This brings us to a concept called competitivebenchmarking, which is critical to competitive analysis success. What is CompetitiveBenchmarking?
The ubiquity of marketing activity across platforms like Twitter and LinkedIn has given rise to social media competitive analysis—an exercise that companies undertake in hopes of improving their own strategies. What is social media competitive analysis?
Last month, we began collecting responses for our 2024 State of CompetitiveIntelligence survey. So far, of the 106 people who have completed the survey, 62% have said they struggle to gather information about their competitors in a timely manner.
In a blog post, Harvey Ranola , director of demand generation and global strategist of media intelligence at NetBase Quid, explored the role of competitive analysis and research in marketing. According to Ranola, competitive intel allows companies to know how their brand is perceived relative to the competition.
Competitiveintelligence (CI) services offer businesses valuable insights into their market and competition. Competitiveintelligence services: What is it, and why do you need it? Competitiveintelligence (CI) involves gathering and analyzing information about your competitors and the market.
Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitiveintelligence. Growing your market share is impossible without it in today’s hyper-competitive environment. What is CompetitiveIntelligence? Let’s break down the different kinds.
Innovative companies use competitiveintelligence to benchmark against competitors and see which ones are growing stronger or executing particularly well. Below, you’ll read about some of the tools that you can use for data extraction and monitoring in competitive analysis projects.
Crayon’s marketing manager, Emily Dumas , argued in a new blog post that it is not enough for companies to simply collect competitiveintelligence like product information, revenue information and marketing campaign information when conducting a competitive analysis.
SCIP Insights Empowered by Knowledge: The Role of CompetitiveIntelligence in Gender Equity In the pursuit of gender equity, knowledge is one of the most powerful tools available. This information empowers leaders to anticipate changes, identify opportunities, and mitigate risks.
What Is CompetitiveBenchmarking? Competitivebenchmarking uses qualitative and quantitative data to rank IT vendors against their peers. Competitivebenchmarking is a tool that TBR has been providing to leading IT vendors for nearly 20 years.
Competitiveintelligence and analysis gives brands an edge. In this article, we will go over how competitive analysis helps businesses, focusing on these points: How your brand, and others, are perceived and why it matters. You can use the intel to then benchmark your brand’s position against.
Ralitsa Popova , a business intelligence expert and co-founder of RUBINLAKE.com , discussed in a Canadian Research Insights Council article how competitiveintelligence can help entrepreneurs improve their business decisions. Popova talked about some methods used in competitiveintelligence, one of which is benchmarking.
Competitors are busy gathering competitiveintelligence about your company right now, and they likely aren’t eager for you to up your competitiveintelligence gathering game. What Is CompetitiveIntelligence? Their crystal ball is data intelligence, and it’s yours for the taking.
Evalueserve’s “CompetitiveIntelligence Spotlight” series puts different competitiveintelligence (CI) professionals in the limelight to share their experiences and unique perspectives. Overall, I have about 17 years of experience, mostly focusing on research and sales intelligence.
Contify has introduced a new competitiveintelligence solution to help business-to-business marketers perform continuous monitoring of a competitor’s tactical moves. The solution is designed to provide filtered competitive intel thanks to an artificial intelligence-based processing engine that weeds out irrelevant updates.
In such a dynamic competitive backdrop, energy producers must struggle fiercely to maintain and expand their market share. Companies must rely on their competitiveintelligence executives to light the way forward. Executive Profile: May-Yee Ng, General Manager of CompetitiveIntelligence at Chevron.
The author said that accurately gauging performance in the face of business climate disruptions can only be done by introducing external comparators and creating a wider frame of reference to use in benchmarking.
To take full advantage of this projected resurgence and to meet foreign competitors head on, the sector must leverage the insights provided by its competitiveintelligence professionals. Executive Profile: Nancy Shirley, Global Sales Forecasting and CompetitiveIntelligence Manager at Adient.
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The great thing for brands is the vast amount of consumer and news media intelligence that is freely available. Here, we’ll explore how to stand out in your category with our handbook to competitiveintelligence strategies for your business. Why competitiveintelligence research is essential for businesses.
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As a competitiveintelligence professional, you are always looking for gaps in your competitor's products and business strategies to gain an edge. One way to do this is through competitivebenchmarking. Let's take a closer look at what competitivebenchmarking is and how you can use it to stay ahead of the competition!
Performance benchmarking involves tracking a series of metrics that connect back to a brand’s goals for the month, quarter or even the year. Performance benchmarking offers a way to set standards and hold teams accountable with metrics that every brand should have in place in 2022. Tracking both social and news media conversations.
We are going to detail some of these opportunities, as well as what competitor benchmarking is, how it’s used, as well as some best practices. But first, let’s take a look at these reveling stats: 90% of Fortune 500 companies already use competitiveintelligence to enhance their competitive edge. Best Practices in Action.
Performing SWOT analysis and using a competitive analysis tool helps define the market and clarify each step your team takes. This process has numerous outcomes, from identifying an indirect competitor versus a direct competitor and tying their activity to the all-important competitivebenchmarking.
Competitiveintelligence requires you to create strategies that will combat your competitors. But how exactly can you use competitiveintelligence tools for employee information? Below, we will discuss some of the top competitiveintelligence tools for analyzing competitors’ recruitment and org charts.
Market intelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. From startups to the Fortune 500, companies of all sizes are leveraging tools that gather market intelligence data to gain a competitive edge.
The client wanted to benchmark best practices in terms of organizing their production facilities. This intelligence has helped the client benchmark its own production facilities and informed decision making relevant to improving their organization structure and asset management. How can your company benefit?
Nothing has been normal in 2020. From celebrity deaths to murder hornets, the looming economic crisis, and that whole worldwide pandemic, we’ve had nothing but surprises. Businesses in many industries are facing metrics that look very different than those of past years.
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These platforms can serve as your secret weapons for competitiveintelligence. What many business professionals fail to tap into, however, is the competitiveintelligence potential of these platforms. Enlist the help of comprehensive analysis provided by Aqute Intelligence. Ready to take it one step further?
Rather than looking inward and performing deep reflection on product differentiation, customer perceptions, and so on, your brand puts on its detective gear and looks at the external competition through competitor analysis. With these benchmarks in place, you can then either choose to price above, below, or compete by price matching.
Falls Sie Branchenführer fragen – werden sie Ihnen sagen, wie wichtig CompetitiveIntelligence ist, obwohl Sie dies bereits schon wissen. Was ist CompetitiveIntelligence? Die Beobachtung von CompetitiveIntelligence ist nicht nur ein ‚nettes Bonbon‘ – sie ist missionskritisch! Was ist dies genau?
Knowing how to get competitor pricing is essential for the competitiveintelligence of any business. Accurate and up-to-date pricing information on competitors can significantly impact profitability and competitiveness, providing valuable insights for creating a comprehensive competitor report.
Product linking is the backbone of a good competitiveintelligence program. Without a high-quality scalable linking capability, a retailer would have mountains of competitive data with no insights. Retailers leveraging manual linking are only able to track prices on a handful of items and benchmarked against select competitors.
Step 2: Gather intelligence Collect comprehensive data on your identified competitors. Use various sources to ensure you have a well-rounded understanding of your direct competition. You can also leverage competitiveintelligence services. An accurate, concise competitive analysis report can be invaluable to salespeople.
With over 56% of leading brands now revealing that they use competitiveintelligence to keep an eye on their competitors, it’s no longer a case of ‘should you monitor competitors,’ it’s when will you start? Competitiveintelligence allows you to stay ahead of trends in your industry. Don’t just take our word for it.
To survive in today’s fast-moving and always-evolving market landscape, every business needs competitiveintelligence (CI)—comprehensive knowledge about your competitors and how your company stacks up. CI allows you to track competitor behavior and glean the insights you need to create competitive advantages.
CompetitiveIntelligence (CI) is the action of defining, gathering, analyzing, and distributing intelligence about the environment in which your business functions to gain a competitive advantage. In this blog, we’ll walk you through how a CompetitiveIntelligence Solution can make your job easier.
Competitiveintelligence software equips businesses with the tools and insights to navigate a highly competitive market. By leveraging comprehensive data and actionable intelligence about competitors, companies can make well-informed decisions, anticipate market trends, and gain a competitive edge.
Contify, the AI-enabled market and competitiveintelligence solution for enterprises, has enhanced its offering with the launch of fully customisable portals to organise intelligence into separate modules for teams serving different functions and business verticals. About Contify.
Let competitiveintelligence inform all 2020 goals For anyone in marketing and sales, the end of the year is a busy time. People feel pressure to meet any goals for year they haven’t yet achieved, and often scramble to do so with a limited budget left to work with.
Contrary to a one-off competitive social listening analysis, establishing benchmarks around competitive performance and tracking them over time is how you monitor competitors online. With today’s social listening tools, there’s no reason for your brand not to have a better grip on competitive movement within your industry.
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