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Crayon’s marketing manager, Emily Dumas , argued in a new blog post that it is not enough for companies to simply collect competitiveintelligence like product information, revenue information and marketing campaign information when conducting a competitive analysis.
Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitiveintelligence. Growing your market share is impossible without it in today’s hyper-competitive environment. What is CompetitiveIntelligence? Let’s break down the different kinds.
There’s no denying the importance of having a competitiveintelligence (CI) platform in the “New Normal”. With the variety of competitiveintelligence (CI) platforms and solutions available, almost every need is filled, whether it is market research, competitivelandscaping, trend analysis, customer insights, or anything in between.
Evalueserve’s “CompetitiveIntelligence Spotlight” series puts different competitiveintelligence (CI) professionals in the limelight to share their experiences and unique perspectives. EVS: Within CompetitiveIntelligence, what drove you to focus on sales?
For medium and large businesses, the stakes are higher, and the competitivelandscape is more complex. This process involves gathering and assessing data on competitors' products, marketing strategies, and business operations to gain a comprehensive understanding of the competitivelandscape. How do you respond?
What is CompetitiveIntelligence? Competitiveintelligence is the practice of gathering, analyzing, and acting on information about your market, industry activity and disruptions, competitors, and their products/services. What key market trends and competitive insights can I leverage to grow my business?
Knowing how to get competitor pricing is essential for the competitiveintelligence of any business. Accurate and up-to-date pricing information on competitors can significantly impact profitability and competitiveness, providing valuable insights for creating a comprehensive competitor report.
Rather than looking inward and performing deep reflection on product differentiation, customer perceptions, and so on, your brand puts on its detective gear and looks at the external competition through competitor analysis. With these benchmarks in place, you can then either choose to price above, below, or compete by price matching.
Competitiveintelligence software equips businesses with the tools and insights to navigate a highly competitive market. By leveraging comprehensive data and actionable intelligence about competitors, companies can make well-informed decisions, anticipate market trends, and gain a competitive edge. Never fear!
Crayon Crayon is an award-winning competitiveintelligence platform that helps companies automatically capture and analyze competitiveintelligence from hundreds of millions of sources.
This intel can be benchmarked against your own data to give you a working idea of where you stand in the market. However, today’s competitive analysis goes well beyond that. And 89% believe that if you’re not using or planning to use competitiveintelligence, you’ll lose your market position. Let’s check it out.
Primarily, competitive analysis should help you gain more market share, meaning you have to take it from the competition. Competitive analysis shouldn’t be confused with competitive market research, which studies the competitivelandscape rather than focusing on a single competitor.
Competitor analysis helps you: Benchmark your performance Identify market trends and opportunities Optimize your marketing and sales efforts Anticipate and counter competitive threats Make data-driven decisions to improve your bottom line How to Approach Competitor Analysis Effective competitor analysis is an ongoing process, not a one-time event.
It can provide historical data as well, making benchmarking much simpler. Market intelligence reveals that volume over the past year is consistently, slowly growing, with a few spikes in mentions, posts and even sentiment throughout the year: We can also adjust this metric to show as little as one month for benchmarking purposes.
Competitiveintelligence is becoming essential for developing effective business strategies. Tracking the competition can provide you with invaluable insights that can inform your strategy and identify competitor strengths, weaknesses, and gaps in the market.
The information found within is both differentiated from other content sources and proves highly valuable as part of any market research workflow, whether that be M&A monitoring, market landscaping, competitiveintelligence, or benchmarking.
A competitor analysis framework is a strategic tool that empowers corporations to systematically study and understand their competitors’ strengths, weaknesses, strategies, and market positioning—and then benchmark it against their own to create an effective strategy. How to Conduct a Competitor Analysis Framework 1.
Embedded competitiveintelligence with product matching capabilities. Engage3’s CompetitiveIntelligence Management (CIM) is an AI-assisted, attribute-based, and data science-driven solution that provides accurate, granular competitive data (30 billion product pricing records collected annually in the U.S.
Here are some of the types of metrics to track and consider including in your report: Beyond these metrics, you can create visuals to show clients consumer journeys and benchmark their performance against competitors. You have the benchmarks. There is a disclaimer here. The key is in the eCommerce analysis. You have the data.
As leaders in competitive strategy consulting, serving the life sciences community for the last 17 years, Sedulo Group can help you: Build a comprehensive view of the current and future competitivelandscape. Assess and benchmark enrollment timing. Monitor key activity within the landscape.
The competition is likely fierce, so it’s essential that you have a competitive advantage. . Benchmark against direct competitors. Benchmarking against direct competitors of Instacart. The first step in benchmarking is identifying your top competitors. Understand your prospect’s market. Craft a plan of action .
Best For: Klue is best suited for mid-sized to large organizations that need a robust solution for gathering and analyzing competitiveintelligence across various departments, including sales, marketing, and product management. It enables a granular understanding of competitivelandscapes, customer shifts, and sector-specific trends.
Earnings season is critical for anyone making investment decisions, creating investment strategy, or looking to gain intel on the competitivelandscape to inform the following quarter’s business decisions. Start your free trial here.
Competitive analysis assists business owners and marketing teams to understand their company’s target market by examining the strengths and weaknesses of competitors' business strategies. Competitive analysis includes analyzing competitors' products, price points, and sales and marketing strategies.
To stay competitive in the current economic climate , companies need to conduct comprehensive and efficient market research. Likewise, executive leadership must have a thorough understanding of the competitivelandscape they are operating in while staying keenly aware of evolving consumer trends.
Here are some of the types of metrics to track and consider including in your report: Beyond these metrics, you can create visuals to show clients consumer journeys and benchmark their performance against competitors. You have the benchmarks. There is a disclaimer here. The key is in the eCommerce analysis. You have the data.
At the time, the industry players were experiencing new competition which was startling because this was an industry that had always operated as a regulated monopoly. I envisioned an enormous opportunity for Fuld + Company–we could be an important resource for these companies as they navigated a new competitivelandscape.
For tech companies wanting to stay competitive in the current economic climate, market research is imperative. It enables companies to understand the market and competitivelandscape, stay informed on competitors’ moves, and track rapidly evolving consumer preferences.
It gives you an instant snapshot of the general sentiment towards the brand and is a metric you can benchmark against. The competitiveintelligence you receive through these channels should flag up anything that needs to be investigated further.
It gives you an instant snapshot of the general sentiment towards the brand and is a metric you can benchmark against. The competitiveintelligence you receive through these channels should flag up anything that needs to be investigated further.
Market Research When enterprise search capabilities are combined with high-value market intelligence sources and AI or generative AI, this can lead to substantial improvements in the market research process—in terms of efficiency, speed, comprehensiveness, and confidence.
So the number one way would be using a competitiveintelligence to drive rapid recruiting. And it's a very simple way to be able to kind of see the competitivelandscape and understand what's going on, you'd also use the data to look at yourself too, as well. This is business strategy.
SCIP Insights How to Optimize CompetitiveIntelligence Research During Earnings Season Competitiveintelligence (CI) is playing an increasingly crucial role in corporate decision-making. But gaining a competitive edge means never missing critical insights—a difficult and time-consuming feat.
SCIP Insights Leveraging AI to Identify Market Gaps and Competitive Opportunities In todays competitivelandscape, companies must stay ahead of their competitors by identifying market gaps and emerging opportunities.
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