article thumbnail

Competitive Analysis Requires Benchmarking Your Own Company

Crayon

Most businesses know their own strategy through and through, and recently, more companies than ever before are investing in competitive intelligence. This brings us to a concept called competitive benchmarking, which is critical to competitive analysis success. What is Competitive Benchmarking?

article thumbnail

A Guide to Social Media Competitive Analysis (Template)

Crayon

The ubiquity of marketing activity across platforms like Twitter and LinkedIn has given rise to social media competitive analysis—an exercise that companies undertake in hopes of improving their own strategies. What is social media competitive analysis? Creating a social media competitive analysis in 6 steps. Gather your data.

Analysis 662
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

CIO metrics are failing digital transformation; it’s time to radically rethink success

CIO

Where innovation and agility are key drivers of competitive advantage, traditional IT metrics that shaped IT for the past 50 years are insufficient. And being late places your organization at a competitive disadvantage. The metrics must reflect this necessity. Contact us today to learn more.

article thumbnail

Competitive Matrix Examples: 5 Ways to Compare Competitors

Crayon

A competitive matrix is a tool that helps you map out where you stand amongst your competitors. A competitive matrix can help you visualize your strengths, weaknesses, and where you can grow as a solution provider. What exactly does a competitive matrix look like and what are the benefits?

article thumbnail

Competition is stiff, but retailers know what it takes to compete

CIO

Changing consumer behavior and expectations, competition from major e-retailers, evolving cybersecurity challenges, inflationary pressures, sustainability and environmental concerns, and the pressure to take advantage of AI are all very real concerns for retailers today. Contact us today to learn more.

Retail 243
article thumbnail

What fuels Soltour’s strategy of digitalization and innovation

CIO

This reflects the growing dependence on digital solutions to maintain competitiveness, he says. We know technology is the engine that drives us to remain competitive, so we constantly invest to improve our platforms, implement new tools, and adopt the latest technological trends.

article thumbnail

Bridging the IT skills gap, Part 1: Assessing current strategies and introducing GenAI as a unified solution

CIO

CIOs who act decisively now will gain a competitive edge by building adaptable, AI-ready teams. Despite the pressing challenges posed by the IT skills gap, many organizations hesitate to embrace GenAIs transformative capabilities: Just 30% of companies plan to augment IT and business workers with GenAI, according to the CIO Sentiment Survey.

IT 467