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The US Department of Commerce (DOC) is probably the biggest collector of data in the United States. When there’s no sharing, there are no use cases that span the valuechain. The biggest value comes when you can implement end-to-end use cases—combining manufacturing with sales forecast planning, for example.”
With this e-commerce boom, manufacturers now have the opportunity to sell directly to consumers, which is appealing for several reasons. Selling directly to consumers also allows manufacturers to capture a larger share of the valuechain, while avoiding some of the costs and complexities associated with traditional distribution channels.
What incumbent retailers could not count on, however, was a rapid round trip from the creation of that sort of information back into real-time e-commerce experiences. With e-commerce customer interactions, leveraging digital assets solved for I wish youd told me missed opportunities that lead to lost revenue. In the new world of Web 2.0
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