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By taking a more proactive—rather than reactive—approach to research, organizations can leverage better-informed strategies to stay ahead of their competitors. Compared to the time and expenses associated with manual research, platforms that leverage AI search technology offer an exponentially higher ROI to any marketresearch process.
there are two answers that go hand in hand: good exploitation of your analytics, that come from the results of a marketresearch report. Your Chance: Want to test a marketresearch reporting software? Explore our 14 day free trial & benefit from marketresearch reports! What Is A MarketResearch Report?
To stay competitive in the current economic climate , companies need to conduct comprehensive and efficient marketresearch. But slow manual marketresearch processes will hinder your ability to make timely decisions and, ultimately, prevent you from staying ahead of the industry and your competition.
For tech companies wanting to stay competitive in the current economic climate, marketresearch is imperative. It enables companies to understand the market and competitive landscape, stay informed on competitors’ moves, and track rapidly evolving consumer preferences.
As more and more businesses move their prospect acquisition into online digital marketing channels, while at the same time dissolving global barriers to doing business, competition for customers is heating up. Including the following strategies in to your marketresearch will considerably sharpen your competitive edge.
Think of tactical intelligence as giving decision-makers the ability to capitalize on current opportunities and even redirect resources to support current initiatives. Benchmarking your position compared to leaders in your industry can be beneficial to your competitive intelligence analysis. Here are the tools we recommend.
Leveraging G2’s vast database of authentic user reviews, G2’s interactive dashboard offers continuously updated, real-time data that empowers marketers to make informed decisions based on marketresearch. The platform stands out for its ability to address complex questions about market trends and customer preferences.
The following are some good reasons why companies conduct competitive audits – and why you should too: To establish benchmarks. A competitive audit can help companies establish marketingbenchmarks by discovering what others in their industry are doing and the results they get from it. To fill market gaps.
It provides insights into your market share relative to competitors and highlights your positioning in terms of product quality, customer satisfaction, and brand reputation. This allows you to capitalize on your advantages and address your weaknesses to better compete in the market.
However, forward-thinking companies identified areas of need and created new paths to success, with many relying on AI-powered marketresearch. Companies can capitalize on this trend by pursuing existing concepts or carving out new ones, as 2023 is said to be the year that blockchain becomes a sustainability solution.
As a competitive intelligence manager, Voda leads the firm’s financial benchmarking process. He was president and managing director of MarkLines, a Japan-based automotive marketresearch and business-to-business direct marketing company catering to a members-only clientele. ABOUT ARCHINTEL.
Traditional marketresearch methods can take weeks or even months to gather and analyze data. It also helps them address concerns and capitalize on positive sentiment. Identify emerging trends, benchmark your performance, and refine your strategies accordingly.
While working as senior strategy manager for almost two years, Fliegel was responsible for leading market assessments, strategic planning, as well as industry and competitor benchmarking. Before her employment at Aerospace, Van Hees was the senior vice president of Loop CapitalMarkets’ equity division.
New product development is the process of bringing a new product to the market! And to do that, businesses conduct ongoing marketresearch throughout the process to ensure they are creating a product based on intelligence rather than intuition. Brands use secondary research to determine their pricing model through benchmarking.
By leveraging AlphaSense, research professionals can essentially create a single source of truth for a company’s DEI and ESG efforts. Understanding Rainbow Capitalism Rainbow washing, pride washing, or pinkwashing are all similar terms that fall under the broader spectrum of rainbow capitalism.
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The information found within is both differentiated from other content sources and proves highly valuable as part of any marketresearch workflow, whether that be M&A monitoring, market landscaping, competitive intelligence, or benchmarking.
It was also the strongest period for capital deployment since the downturn began in Q3 2022. Analyst research from the AlphaSense platform reiterates findings that the PE space has been growing at twice the rate of public markets , with equally impressive performance.
When you’re creating or developing a business analytics report, you should consider which trends you are looking to uncover or benchmark and choose your KPIs accordingly. Working Capital. Marketresearch: How do we increase our brand awareness? . How to do it? click to enlarge**. Primary KPIs: Return on Assets.
Consolidation of these sectors is attractive for PE firms looking to deploy capital in the space and create business value for existing portfolio companies or gain share in established verticals, according to Jonathan Boyers, Head of KPMG’s UK Corporate Finance practice. billion for their European Capital XI Fund early in the year.
Industry Benchmarking As the founder, you understand the importance of staying ahead in the outdoor gear market. Using web scraping tools, you monitor competitor prices, marketing tactics, and product offerings. Driven by your passion for the outdoors, you start your startup, focusing on high-quality outdoor gear and equipment.
To survive in today’s fast-moving and always-evolving market landscape, every business needs competitive intelligence (CI)—comprehensive knowledge about your competitors and how your company stacks up. It empowers you to capitalize on new opportunities, see emerging risks before they become threats, and make informed decisions at every turn.
This can help financial professionals make informed investment decisions and identify potential opportunities in the market. MarketResearch : GenAI can also be a valuable tool for conducting marketresearch , as it can analyze large volumes of market data, predict market trends, analyze customer preferences, and conduct competitor analysis.
If you did enough marketresearch , and you had a large enough sample size, you should be able to predict with a great deal of accuracy which new products would be likely to succeed. The financial report displayed above starts by providing a detailed breakdown of your working capital divided by current assets and liabilities.
They are particularly useful for businesses that want to enter a specific industry and want to learn how competitive it is or for companies who are looking to set performance benchmarks based on average industry values. click to enlarge** The image above is a marketresearch analytics report example for customer demographics.
(NYSE: EQH ), today announced an innovative registered index-linked annuity that combines lifetime income options with some protection from equity market volatility. Investors can choose to protect against up to the first -10% or -15% of market losses during the investment period, and benefit from any gains up to a cap.
You can spot those market shares early on by using predictive analytics – market analysis research is your best friend here! With a combination of historical data, machine learning, and statistical algorithms this marketresearch method can predict future market trends and consumer behavior.
MarketResearch : GenAI tools can be used when conducting marketresearch to analyze large volumes of market data, predict market trends, analyze customer preferences, and perform competitor analysis. Passive strategies, on the other hand, track, mirror, and replicate a particular index.
In a business context clustering is used for audience segmentation to create targeted experiences, and in marketresearch, it is often used to identify age groups, geographical information, earnings, among others. Often, this benefit is overlooked because making money is typically viewed as “sexier” than saving money.
People, companies, and governments yet again scrambled to make sense of it all, understand the full impact of unstable global markets, and make decisions despite uncertainties everywhere. As we move into 2023, market volatility is only expected to worsen. So as we look ahead, we think there are opportunities to capitalize.”.
NetBase Quid ® is committed to innovation, so you’re sure your brand is always getting the best that social media analytics and marketresearch can offer. And they provide free live benchmarks of any industry. Social media monitoring allows you to establish benchmarks around what matters most to your brand.
MarketResearch When enterprise search capabilities are combined with high-value market intelligence sources and AI or generative AI, this can lead to substantial improvements in the marketresearch process—in terms of efficiency, speed, comprehensiveness, and confidence.
For instance, the business might notice a seasonal spike in searches for "summer grilling tools," indicating a shift in consumer interest that they can capitalize on. Benchmarking against competitors is another advantage. Marketresearch is greatly improved through continuous web scraping.
Market analysis is key to how you find and capitalize on market trends before your competitors do. You can start by outlining research goals and needs. But let’s be real, making data-driven decisions is a whole lot easier with top marketresearch firms by your side.
Increasing global competition coupled with ever-shifting consumer demands requires keeping a constant finger on the pulse of the market. Adding to that, consumer and marketingresearch is time consuming, especially with the volume and the sources of data multiplying at astonishing speed. So very few manage to do it well.
What features and functionality should you look for in a stock and investment research tool? The best stock and investment research tools power more agile, informed investment strategies. S&P Capital IQ Pro. Best for: Sector-specific research. Stock Screeners help users find stocks based on custom criteria.
That’s where benchmarking comes in. Read on as we break down five benchmarking tips to help you grow your online presence and succeed in the digital world. Table of Contents: Benchmarking your digital presence Choose the right metrics Benchmarking basics to guide you Stay competitive, 24/7. Let’s get started.
Our services include: Strategic Research Support Analytics Add-on and Exit Support Sales enablement Growth strategy Market entry and expansion Product and customer strategy Supply chain optimization Market risk mitigation Competitive intelligence and benchmarking Strategic partner identification Marketresearch and NPS Sales and demand analytics Pricing (..)
For instance, the business might notice a seasonal spike in searches for "summer grilling tools," indicating a shift in consumer interest that they can capitalize on. Benchmarking against competitors is another advantage. Marketresearch is greatly improved through continuous data scraping.
This Episode is Sponsored by: The Michigan State University’s Master of Science in MarketingResearch Program delivers the #1 ranked insights and analytics graduate degree in three formats: Full-time on campus. You’re listening to the Happy MarketResearch podcast. msu.edu/marketing. Full-time online.
In this blog, we leverage proprietary expert interviews from the AlphaSense marketresearch platform to understand the top trends shaping the healthcare landscape in 2025. Consequently, orals may capture as much as 30% of the global obesity market by 2030, according to some Wall Street estimates.
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