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NetSuite adds generative AI to its entire ERP suite

CIO

NetSuite is adding generative AI and a host of new features and applications to its cloud-based ERP suite in an effort to compete better with midmarket rivals including Epicor, IFS, Infor, and Zoho in multiple domains such as HR, supply chain, banking, finance, and sales.

IT 803
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Huabao sniffs out the ultimate efficiency formula

CIO

Major finance and business information, along with sales and subcontracting documents, were processed manually and offline. Capitalizing on SAP’s in-memory database, the solution is renowned for meeting the exact challenges Huabao hoped to address navigating uncertainty and refining business results.

KPI 617
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11 ways to reduce your IT costs now

CIO

And with capital scarce, “the easiest way to find dollars that can be invested is to find costs that can be reduced,” says Marc Tanowitz, a managing partner at West Monroe. In addition, engaging finance and procurement stakeholders earlier can help streamline the decision-making process, says Everest Group’s Mittal. “It

IT 864
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eCommerce Brands Use Data Analytics for Conversion Rate Optimization

Smart Data Collective

E-commerce Conversion Rate Benchmarks To better understand how your business is performing in terms of conversion rates, comparing your metrics with industry benchmarks can be helpful. Several organizations and research firms publish e-commerce conversion rate benchmarks based on industry data and trends.

Commerce 177
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Calculating ROI For Instagram/Facebook Ads

mention

Suppose you have to convince the finance department to raise the social media marketing budget. You have to show that your social media marketing strategies are working. Whether your customers are making purchases Cart history How many people are signing up for your email marketing from Facebook and Instagram Ebook downloads.

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How To Build Your Go-To-Market Strategy

Zoominfo

Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? Evaluating the resources used on customers (old and new) within marketing and product development teams will help with overall GTM execution.

Marketing 147
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Competitive Intelligence Professionals Lighting the Way for the Energy Sector

ArchIntel

The energy market is the country’s third biggest industry today. In such a dynamic competitive backdrop, energy producers must struggle fiercely to maintain and expand their market share. Previously, Ng was the finance manager of the Gulf of Mexico upstream business unit. ArchIntel™ -.