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What is Secondary Market Research?

mention

Secondary market research involves utilizing preexisting data and insights gathered from various sources in the past. Unlike primary research, which gathers new and original data through surveys or experiments, secondary research relies on already available information. But why is it so important, exactly?

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10 master data management certifications that will pay off

CIO

As data and analytics become the beating heart of the enterprise, it’s increasingly critical for the business to have access to consistent, high-quality data assets. Certifications measure your knowledge and skills against industry- and vendor-specific benchmarks to prove to employers you have the right skillset. for 180 days access.

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What Is a Market Research Report? How to Prepare and Present Market Research

Netbasequid

And this understanding is made possible with a market research report. We are going to cover the bases of what a market research report is and how to prepare one that will set you on the road to success. What Is a Market Research Report? Types of Market Research. Let’s begin!

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The Why and How of Competitive Benchmarking

Similarweb

The crucial next step to success is an ongoing competitive benchmarking process – that is, the process of measuring and tracking long-term strategies and outcomes of other companies. What is competitive benchmarking? The benefits of competitive benchmarking. Learn more about the benefits of benchmarking. Download now.

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How social listening can enrich your clients’ marketing campaigns

mention

Table of contents: Developing a research-driven strategy Sharing incredible content that your audience loves Proving the value of your work to clients What’s next? Developing a research-driven strategy. Source: Summer 2020 Marketing Decision Makers Survey ( S2 Research ). Proving the value of your work to clients.

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The Evolution of Pharma Market Research

Alpha Sense BI

An increasing number of pharma professionals are relying on market intelligence platforms to stay on top of these movements while providing the tools they need to devise a business or investment strategy. In fact, advancements in AI have even made it possible to understand the context and purpose behind your search terms.

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How to Keep Up with Competitive Benchmarking

Netbasequid

And it’s super easy to do with competitive benchmarking because there are so many competitors you could track, and there’s a never-ending number of insights you could potentially pour over. Knowing this, we’ll speak to getting a solid start in competitive benchmarking with a look at: Getting started with competitive benchmarking.