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How to Complete a Competitive Audit

Netbasequid

A study conducted by Crayon and SCIP shows that competition is becoming stiffer across most industries. The following are some good reasons why companies conduct competitive audits – and why you should too: To establish benchmarks. Benchmarks help businesses set SMART marketing goals and predict their own performance.

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Building Resilience Through Technology: The Future-Proofing Strategies Businesses Need

SCIP

SCIP Insights Building Resilience Through Technology: The Future-Proofing Strategies Businesses Need In the present competitive era, staying ahead of the curve isnt just about innovationits about resilience. For example, businesses can use AI to predict market trends, customer preferences, and even competitor actions.