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3 Ways to Operate a More Data-Driven Marketing Program

Zoominfo

But, just in case, we’ll give you a brief refresher. Take the time to compile and analyze the data within your CRM, your Google Analytics account, your corporate social media profiles, and anywhere else you interact with customers and prospects. What is Data-Driven Marketing?

Marketing 153
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Competitive Intelligence Professionals Lighting the Way for the Energy Sector

ArchIntel

Here are the profiles of some of them. Executive Profile: May-Yee Ng, General Manager of Competitive Intelligence at Chevron. Executive Profile: Blaker Reuter, Market Intelligence and Strategic Planning Manager at GE Capital. Executive Profile: Mary Beth Connolly, VP for Strategy at Schneider Electric.

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Energy Sector Seen to Regain Momentum After 2020 Slowdown

ArchIntel

Here are the profiles of some of them. Executive Profile: Trista Ristvedt, Senior Competitive Analysis Program Manager at Tennessee Valley Authority. She assumed the position in July 2020 after working as a senior analyst for six months, her LinkedIn profile states. Trista Ristvedt Senior Program Manager TVA.

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Competitive Intelligence Execs Needed to Propel US Manufacturing Resurgence

ArchIntel

These are the profiles of some of them. Executive Profile: Nancy Shirley, Global Sales Forecasting and Competitive Intelligence Manager at Adient. According to her LinkedIn profile, she led the development of a web-based system designed to track and report competitive data , market trends and sales forecasts.

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Opportunities Await Aerospace and Defense Industry Amid Highly Competitive Market

ArchIntel

These are the profiles of some of those executives. Executive Profile: Donnie Rogers, Program Manager at Aurora Flight Sciences. Executive Profile: Erin McGinnis Lynch, Deputy to the Director of Growth, Strategy and Capture at Northrop Grumman. Executive Profile: Jeff Robbins, Chief Strategy Officer at ATI Aviation Services.

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How to Complete a Competitive Audit

Netbasequid

The following are some good reasons why companies conduct competitive audits – and why you should too: To establish benchmarks. A competitive audit can help companies establish marketing benchmarks by discovering what others in their industry are doing and the results they get from it. To fill market gaps. Social listening.

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How to Monitor Companies with Ease with AlphaSense

Alpha Sense BI

A Brief Overview of Monitoring on AlphaSense . For when you’re … launching a new product, benchmarking your results, updating company profiles, pivoting into a nascent market, or just trying to surface every signal from new and established competitors in your industry. Competitor Watchlist .