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What is Data-Driven Marketing? If you’ve worked in marketing over the last few years, you’re likely familiar with the concept of data-driven marketing. But, just in case, we’ll give you a brief refresher. Instead, we recommend partnering with a marketintelligence solution to do the heavy lifting.
Since taking on the role in November 2020, Ng has been leading the CI function at Chevron, including the gathering, analysis and reporting of financial and strategic intelligence on competitors, industry trends and benchmarks. Blake Reuter Market Intel Manager GE Capital Americas.
In the role, Ristvedt, who has experience in the renewables development, regulated utility and deregulated market spaces, is responsible for overseeing benchmarking and enterprise performance activities. Executive Profile: Derek Mauzy, MarketIntelligence Director at Reliant.
To make sure you are consistently publishing content that grabs and holds attention, you need a long-term content calendar based on a data-driven strategy developed from the most up-to-date data and insights from competitive marketingintelligence platforms like Similarweb. Content brief. Yes, you’ll start writing soon.
But as the amount of available information grows exponentially, it becomes increasingly complicated to conduct competitive and marketintelligence. The majority of respondents use 3-6 tools for marketintelligence research. A Brief Overview of Monitoring on AlphaSense . Competitor Watchlist .
The following are some good reasons why companies conduct competitive audits – and why you should too: To establish benchmarks. A competitive audit can help companies establish marketingbenchmarks by discovering what others in their industry are doing and the results they get from it. To fill market gaps.
Lukas Voda is the manager for competitive intelligence at Caterpillar , a Deerfield, Illinois-headquartered manufacturer of construction and mining equipment, diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. John Johnson Senior Manager Nissan Motor Corporation.
How big their company is in terms of staff, budget, and resources (You can use LinkedIn and Crunchbase to have a brief look at the size of their business). What other monetization and marketing strategies competitors are using. If there’s an original perspective you can bring into your niche.
To keep up with the speed of the shifting market, asset managers rely on consolidated marketintelligence to power 360 degree insights on how their portfolio is performing, in order to inform better investment decisions and pivot strategically.
Your best approach is to include your target keyword(s), a brief and compelling description of what the video is about, and some links to other relevant videos or pages (e.g. You can then use these insights to develop the most effective tactics for your YouTube marketing strategy. With Similarweb, you get just that. .
This is made easier through artificial intelligence (AI) and a marketintelligence platform that aggregates all of the crucial voices and market perspectives into one single place, like AlphaSense. Everything you need to begin benchmarking is indexed and searchable within one platform.
Examples include analyzing legal briefs, automating repetitive tasks such as healthcare paperwork, and handling customer service. Active strategies are managed by an investment team of portfolio managers and analysts that carry out research, buy/sell decisions, and due diligence functions with the goal of outperforming a benchmarked index.
Active strategies are managed by an investment team of portfolio managers and analysts that carry out research, buy/sell decisions, and due diligence functions with the goal of outperforming a benchmarked index. Passive strategies, on the other hand, track, mirror, and replicate a particular index.
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