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3 Ways to Operate a More Data-Driven Marketing Program

Zoominfo

What is Data-Driven Marketing? If you’ve worked in marketing over the last few years, you’re likely familiar with the concept of data-driven marketing. But, just in case, we’ll give you a brief refresher. Instead, we recommend partnering with a market intelligence solution to do the heavy lifting.

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Competitive Intelligence Professionals Lighting the Way for the Energy Sector

ArchIntel

Since taking on the role in November 2020, Ng has been leading the CI function at Chevron, including the gathering, analysis and reporting of financial and strategic intelligence on competitors, industry trends and benchmarks. Blake Reuter Market Intel Manager GE Capital Americas.

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Energy Sector Seen to Regain Momentum After 2020 Slowdown

ArchIntel

In the role, Ristvedt, who has experience in the renewables development, regulated utility and deregulated market spaces, is responsible for overseeing benchmarking and enterprise performance activities. Executive Profile: Derek Mauzy, Market Intelligence Director at Reliant.

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The 3 Essential Phases for an Impactful Content Creation Process

Similarweb

To make sure you are consistently publishing content that grabs and holds attention, you need a long-term content calendar based on a data-driven strategy developed from the most up-to-date data and insights from competitive marketing intelligence platforms like Similarweb. Content brief. Yes, you’ll start writing soon.

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How to Monitor Companies with Ease with AlphaSense

Alpha Sense BI

But as the amount of available information grows exponentially, it becomes increasingly complicated to conduct competitive and market intelligence. The majority of respondents use 3-6 tools for market intelligence research. A Brief Overview of Monitoring on AlphaSense . Competitor Watchlist .

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How to Complete a Competitive Audit

Netbasequid

The following are some good reasons why companies conduct competitive audits – and why you should too: To establish benchmarks. A competitive audit can help companies establish marketing benchmarks by discovering what others in their industry are doing and the results they get from it. To fill market gaps.

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Competitive Intelligence Execs Needed to Propel US Manufacturing Resurgence

ArchIntel

Lukas Voda is the manager for competitive intelligence at Caterpillar , a Deerfield, Illinois-headquartered manufacturer of construction and mining equipment, diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. John Johnson Senior Manager Nissan Motor Corporation.