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The sales battlecard is an extraordinarily impactful tool for any business in a competitive B2B market. 71% of businesses that leverage sales battlecards say these tools have helped them increase their win rate. Translation: Battlecards will help your sales team win more deals — potentially a lot more deals.
More than two-thirds of competitive intelligence professionals say their in-house team is responsible for win/loss analysis. Translation: A lot of folks—perhaps yourself included—are tasked with examining won and lost deals on top of monitoring competitors, creating feature comparisons, building battlecards , etc. Let’s get started.
Creating competitive enablement assets like battlecards can feel like a futile effort if they aren’t being used by your sales team. Are these battlecards making an impact on how my reps compete? Are we seeing results where it matters most — win rates?! Is anyone reading this intel?
As a competitive intelligence team of one who maintains 19 battlecards and tracks nearly 40 competitors across his entire competitive landscape, Dan understands the importance of generating adoption for your CI program.
Sales battlecards (also known as competitive battlecards, or simply as battlecards) give your sellers the facts, tactics, and materials they need to win competitive deals.
If you’re working with a sales team actively involved in competitive deals, you’re probably familiar with battlecards. Battlecards are a fundamental resource to help your sales team win more deals when frequently faced with familiar competitors.
According to the 2023 State of Competitive Intelligence report, 58% of those who measure their battlecards think they’re well-adopted. More battlecard adoption resulted in an increased competitive win rate for Alteryx. The best part?
After successfully enabling the sales organization with competitive insights at Intellum , Kaitlyn Smith — Product Marketing Manager and competitive intelligence practitioner extraordinaire — set her sights on the Customer Success team.
Marketing or product development are the usually the departments that research and build competitive battlecards, and they use them for product enhancement or general marketing strategy. Done the right way, competitive battlecards can be a vital part of a sales professional’s arsenal in winning more deals. Keep it simple.
Not only is it tedious, it’s detrimental to your CI program — because the time you spend sifting through Google Alerts is time you don’t spend on high-impact activities, like training your sales team on the latest versions of your battlecards. But what choice do you have? You can’t afford to not search for important competitive insights.
Understanding Battlecards: What are they? In that, elite sales performers win competitive deals 33% more often and make up a mere <10% of your sales team. Sales battlecards enable your entire sales force to win when faced with a competitive deal. 5 Battlecard Templates to Help Your Sales Reps Win More Deals.
With the right up-front research, your product positioning will be calibrated with market demand, your sales cycle will get more efficient, your pipeline will speed up, and your reps will gain the strategic clarity and tools to help them win. Who are we winning against, or losing to, more often? Active Selling. Active Selling.
Bond said that CI can also be used to create effective battlecards sales reps can use to exploit the weaknesses of rival products. Armed with quality CI from the above-mentioned research efforts, the mission now shifts to exploiting what has been learned to give one’s firm a strategic advantage.
Boston and Draper, UT – Primary Intelligence , the leader in win-loss analysis, and Crayon , the premier competitive intelligence platform, today announced a first of its kind integration that seamlessly embeds valuable win-loss insights directly into competitive intelligence deliverables.
One critical component to a successful revenue growth strategy is to increase win rates on deals in the pipeline. To accomplish big gains in win rates, an organization really needs to understand the answers to three critical questions. What are the unique win loss reasons for each individual sales rep? Download eBook.
One critical component to a successful revenue growth strategy is to increase win rates on deals in the pipeline. To accomplish big gains in win rates, an organization really needs to understand the answers to three critical questions. What are the unique win loss reasons for each individual sales rep? Download eBook.
Sales reps must make the most of this shortened window of time by gaining a thorough understanding of what decision drivers cause won and lost deals and what specific things they can do as individuals to increase win rates. Additionally, over 50% of the time, sales reps will give a different reason for a win or loss than their buyer.
They allow sales and marketing teams to analyze rival activities, understand their messaging and even track their marketing investments using their battlecards feature. It’s all about finding those deal-winning insights that can tip the scales in your favor during negotiations. Need a quote for competitor research?
Creating and using sales Battlecards is the solution you’ve been looking for. Tired of losing deals to the competition? Finding it impossible to get your sales team on the same page when it comes to messaging and positioning?
For a sample copy of this battlecard, please contact: Christian Schena. Through extensive research and interviews, Fuld + Company developed a Battlecard for our client – a powerful sales enablement tool which compiles detailed competitor profiling to provide a clear picture of their capabilities. Fuld + Company Solution.
As a sales manager, your main goal is to, well, get your team to make sales. A lot goes into developing a successful sales team. They need plenty of training and access to up-to-date insights when pitching to potential customers.
Programs like Win Loss Analysis clarify the sales efforts that make a difference when presenting your products. Battlecards. Those in charge of sales enablement should work on creating an easily digestible “battlecard” for each competitor/product combination. Make sure you incorporate buyer personas into the battlecards as well.
Sales battlecards have one primary goal: to boost your sales team’s success. They’re powerful strategic tools that offer simple yet effective ways to win more deals and achieve impressive results. A good one-pager will contain: Battlecards are an.
It provides real-time assistance during customer interactions, helping sales representatives navigate objections and leverage winning behaviors. Clari Copilot Clari Copilot is a conversation intelligence platform designed to enhance sales team performance.
Programs like Win Loss Analysis clarify the sales efforts that make a difference when presenting your products. Battlecards. Those in charge of sales enablement should work on creating an easily digestible “battlecard” for each competitor/product combination. Make sure you incorporate buyer personas into the battlecards as well.
But given how such information may already be common knowledge, McQueen argued that company overviews provided by Glassdoor are unlikely to drive a winning CI program. These details, however, could prove handy for filling competitive battlecards.
Win Faster. Crayon Crayon is an award-winning competitive intelligence platform that helps companies automatically capture and analyze competitive intelligence from hundreds of millions of sources. Leverage the same B2B data that fuels go-to-market for 60% of the Fortune 100 Start Your Free Trial!
Companies that effectively use tools like battlecards or win/loss see even greater returns.? Sales Battlecards Training. ? - Sales Battlecards Training. ? After taking this workshop, taught by leaders from CompeteIQ, Palm, and Slack, you'll be able to: Develop a winningbattlecard strategy. To give members?
Sales Battlecard Training Workshop Develop a winningbattlecard strategy , learn how to build sustainable organizational support, create battlecards that sales will actually use, and maximize ROI. Runs June 15, 16, 22 & 23. competitive intelligence can elevate your product marketing strategy.
And you may have heard that our customers enjoy an average of up to 30% increases in win rates when they adopt Battlecards. It’s true that Kompyte’s best-in-class AI scans over 500 million data sources every day, delivering only the insights you need to stay ahead of your competitors. Also true.
In today's competitive sales environment, it's more important than ever to have effective battlecards at your disposal. But what exactly are battlecards, and how can you create ones that will help you close more deals? Date: June 11, 13, 18, 20, 2024 Time: 10:00 AM - 2:00 PM EST (each day) Limited Seats Available!
Taught by award-winning instructor Luis Madureira (former executive at Heineken & Ogilvy), in partnership with leading global university NOVA IMS, this executive education program gives advanced CI practitioners critical skills in CI and data driven decision making, and will enable you to build a world-class CI function. ?
JUNE - Sales Battlecards Training. After taking this workshop, taught by leaders from CompeteIQ, Palm, and Slack, you'll be able to: Develop a winningbattlecard strategy ( What's important, building a business case ). Register for 2 workshops and get the third free !
Win/Loss (May). Sales Battlecards (Sept.). Our program features Carmen Medina of the CIA, Brook Selassie of Gartner, and member case studies from McDonald's, Prudential, HubSpot, Hershey's, Optum, Mayo Clinic, Abbott Labs, Dell, and many, many more! Foundations Certification Programs. Foundations of M&CI (Feb.). War Gaming (June).
Learn how to build a high-ROI battlecard program that sales loves. Discussion in SCIP's all-new online community on CI quick wins. Popular resources for members. Member exclusive access to the chapter on AI from the all-new book Competing in a Digital World. Quick start guide to doing a competitor analysis.
Learn how to build a high-ROI battlecard program that sales loves. Take a few minutes to share your opinion , and you can win one of 5 Amazon gift cards! Check out all upcoming events. Help SCIP Shape the Future! What changes are in store over the next 3 years in how companies use market and competitive intelligence?
Join us for an insightful workshop where we delve into the depths of Win/Loss analysis, moving beyond the traditional quantitative approach to uncover qualitative insights that drive strategic decision-making.
Join us for an insightful workshop where we delve into the depths of Win/Loss analysis, moving beyond the traditional quantitative approach to uncover qualitative insights that drive strategic decision-making.
Businesses must stay on the pulse of competitor strategies, activities, and market positions in order to maintain their competitive edge and win clients. Its integration with sales tools makes it particularly valuable for organizations looking to enhance sales readiness and close rates through effective use of battlecards.
Sales Battlecards are competitive intelligence tools that sales reps use to prepare information about competitors, clients, and prospects to ensure they can answer questions and exceed expectations. . . Sales Reps Can Win 30% More Deals. . Sales Battle Card Templates.
Create Battlecards The next step is to create battlecards for your competitors. Battlecards are an essential tool within a competitive analysis framework, providing sales teams with the insights they need to navigate competitive situations effectively.
It can also generate unlimited battlecards to help users make better sales and marketing strategies for their businesses Its intuitive user dashboard displays real-time updates about competitors’ activities from over 500 million data sources, including new product releases, go-to-market strategies, and website content updates.
By monitoring your rivals, you can see their winning steps and copy them, and likewise avoid any of their costly mistakes. Here, Klue helps you do this by using “battlecards”. Competitor Comparison . Knowing where how you measure up to your competitor is mission critical to understanding your brand footprint.
If you happen to leverage an automated tool, your CI data engine can be integrated with real-time intelligence outputs like battlecards, competitor profiles, and customized email alerts. Win rate, or competitive win rate specifically. Gathering CI data is a time-consuming task, but it need not be done manually.
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