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Bill is Head of Market Intelligence (MI) at HERE Technologies. The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports). The following post was written by Bill Strugger.
Bill is Head of Market Intelligence (MI) at HERE Technologies. The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports). The following post was written by Bill Strugger.
Key Features: AI-driven task prioritization based on buyer signals Integration with CRMs and sales technology Workflow management across the entire sales lifecycle Learn More About Salesloft Rhythm 8. Humantic AI Humantic AI is designed to predict human behavior with high accuracy, specifically tailored for sales professionals.
Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitive intelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitive intelligence platforms that cater to medium to large B2B technology companies.
You can use your buyer feedback and sales experience analysis to collect data around how your buyers truly perceive your competitors and display these insights within battlecards that empower your reps to speak confidently during competitive deals. Sales Technology. Your sales tech stack can play a large role in your sales experience.
A competitor of a global technology consultancy was experiencing a number of operational challenges which were impacting the satisfactory execution of large-scale contracts in Europe, several with departments of national governments. For a sample copy of this battlecard, please contact: Christian Schena. Background + Challenge.
Battlecard The teams that are selling and those that are conducting competitive research are typically not synonymous, and certainly not at large organizations. New industry players emerge, competitors shift strategies, and nascent technologies explode onto the scene (i.e. genAI and ChatGPT).
While win-loss interviews and surveys with buyers are filled with critical competitive insights, getting these insights updated into competitive intelligence deliverables, such as battlecards, has traditionally been a slow, manual process — until now.
Key Features: Tracks relevant news and data about competitors and combines it with internal sources Centralizes competitive content and delivers consumable competitive strategies to sales Provides easily searchable battlecards with tactics to handle objections, deposition competitors, and leverage strengths Learn More About Klue 8.
Learn how to build a high-ROI battlecard program that sales loves. Senior Program Specialist at Uber Technologies (Dallas). Have an off-the-record dialogue about how to effectively communicate insights to leadership. Hear how Medtronic uses anticipatory intelligence to deliver measurable impact and ROI. Popular resources for members.
SCIP research (based on the Prediction Markets methodology) shows that the impact of data and technology on CI and strategy will accelerate sharply over the next 3 years. high-ROI battlecard program ?that KEY TOPICS. Big Data & Digital Transformation. However, as McKinsey notes,? Product Marketing Festival ?on
PEST Analysis – Stands for political, economic, social, and technological analysis. We expand on these features in greater detail below: Semantic Search With our AI search technology, you no longer have to manually CTRL-F through fragmented research documents and reports.
It’s impossible to do this without the right technology to support the process. It’s the ideal tool for business professionals looking to implement a qualitative research strategy powered by automated features and proprietary AI search technology. Enter: competitive intelligence tools.
Register Now PROGRAM CURRICULUM Day 1 Strategy Day 2 Organization Day 3 Battlecard Elements Day 4 Long-Term Success Factors Guest Expert Edward Allison CEO CompeteIQ Ed brings a history of front-line competitive experience. Ed developed analysis and strategy techniques as a military officer in the U.S.
Register Now PROGRAM CURRICULUM Day 1 Strategy Day 2 Organization Day 3 Battlecard Elements Day 4 Long-Term Success Factors Guest Expert Edward Allison CEO CompeteIQ Ed brings a history of front-line competitive experience. Ed developed analysis and strategy techniques as a military officer in the U.S.
Additionally, with no access to broker research or expert calls, as well as a lack of AI search technology and sentiment analysis, this platform is not sufficient for full-scale market research. Cost: Contify provides pricing upon request. It also offers a 7-day free trial.
Thanks to modern technology, there are plenty of tools that pass the criteria. Competitor analysis through battlecards, consumer feedback, and campaign tracking. Advanced image recognition technology. This data can be applied in different ways to help you understand the environment and not only survive but also thrive in it.
Social tracking is the use of advanced technology to monitor social media activities whether of the consumer, the brand, or the competition. They can also conduct comprehensive competitor analysis through battlecards, campaign tracking, and consumer feedback features. Social tracking tools offer a solution to the challenge.
CI tools like Battlecards can increase sales by upwards of 50% and techniques like Win/Loss can help boost customer retention by more than 12%. Leveraging technology and strategic partnerships, NetBase Quid’s clients can more clearly see the environment in which they are operating and make decisions free of guesswork and assumptions.
By leveraging advanced technologies such as conversation intelligence and artificial intelligence , these tools offer unprecedented insights into sales interactions. It provides features such as real-time battlecards and generative AI tools to assist sales representatives during customer interactions.
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