This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
The salesbattlecard is an extraordinarily impactful tool for any business in a competitive B2B market. 71% of businesses that leverage salesbattlecards say these tools have helped them increase their win rate. Translation: Battlecards will help your sales team win more deals — potentially a lot more deals.
Salesbattlecards (also known as competitive battlecards, or simply as battlecards) give your sellers the facts, tactics, and materials they need to win competitive deals.
Creating competitive enablement assets like battlecards can feel like a futile effort if they aren’t being used by your sales team. Are these battlecards making an impact on how my reps compete? Are we seeing results where it matters most — win rates?! Is anyone reading this intel?
If you’re working with a sales team actively involved in competitive deals, you’re probably familiar with battlecards. Battlecards are a fundamental resource to help your sales team win more deals when frequently faced with familiar competitors.
And in the age of AI-assisted sales, what was once a long process of research, targeting, and crafting outreach has now become remarkably fast. But today’s top AI sales assistants don’t just help sales teams work faster — with the right data, AI helps sellers make smarter decisions. What is AI Sales Assistant Software?
After successfully enabling the sales organization with competitive insights at Intellum , Kaitlyn Smith — Product Marketing Manager and competitive intelligence practitioner extraordinaire — set her sights on the Customer Success team.
One thing that sales professionals do not want is to spent time on extensive research to discover a competitor’s strengths and weaknesses. Marketing or product development are the usually the departments that research and build competitive battlecards, and they use them for product enhancement or general marketing strategy.
Not only is it tedious, it’s detrimental to your CI program — because the time you spend sifting through Google Alerts is time you don’t spend on high-impact activities, like training your sales team on the latest versions of your battlecards. But what choice do you have? If you miss something big, you’re in the hot seat.
Understanding Battlecards: What are they? In that, elite sales performers win competitive deals 33% more often and make up a mere <10% of your sales team. Salesbattlecards enable your entire sales force to win when faced with a competitive deal. Pick Your Categories. Differentiators.
Sales reps must make the most of this shortened window of time by gaining a thorough understanding of what decision drivers cause won and lost deals and what specific things they can do as individuals to increase win rates. Additionally, over 50% of the time, sales reps will give a different reason for a win or loss than their buyer.
Sales acceleration is a form of competitive intelligence (CI) in the sales enablement ecosystem. An effective accelerated sales strategy arms your business with timely data and insights that ramp up the velocity and relevance of sales conversations. Pre-sale research is a key building block to accelerate sales success.
A good starting point to get hold of this information is to interview one’s sales representatives as well as customers, Bond said. Bond said that CI can also be used to create effective battlecardssales reps can use to exploit the weaknesses of rival products.
As a sales manager, your main goal is to, well, get your team to make sales. A lot goes into developing a successful sales team. They need plenty of training and access to up-to-date insights when pitching to potential customers.
What is sales enablement? Sales enablement provides salespeople with tools, content, and information that help them sell efficiently and effectively. To be an effective provider of these resources, sales enablement must be careful in its direction and procurement of information to assist sales. Battlecards.
One critical component to a successful revenue growth strategy is to increase win rates on deals in the pipeline. To accomplish big gains in win rates, an organization really needs to understand the answers to three critical questions. What are the unique win loss reasons for each individual sales rep? Download eBook.
Finding it impossible to get your sales team on the same page when it comes to messaging and positioning? Creating and using salesBattlecards is the solution you’ve been looking for. Tired of losing deals to the competition?
One critical component to a successful revenue growth strategy is to increase win rates on deals in the pipeline. To accomplish big gains in win rates, an organization really needs to understand the answers to three critical questions. What are the unique win loss reasons for each individual sales rep? Download eBook.
Boston and Draper, UT – Primary Intelligence , the leader in win-loss analysis, and Crayon , the premier competitive intelligence platform, today announced a first of its kind integration that seamlessly embeds valuable win-loss insights directly into competitive intelligence deliverables.
Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitive intelligence plays a big role in sales, marketing, and product teams. Crayon Crayon offers comprehensive competitive intelligence solutions for marketing, sales, and product management teams. We will respond shortly.
What is sales enablement? Sales enablement provides salespeople with tools, content, and information that help them sell efficiently and effectively. To be an effective provider of these resources, sales enablement must be careful in its direction and procurement of information to assist sales. Battlecards.
Salesbattlecards have one primary goal: to boost your sales team’s success. They’re powerful strategic tools that offer simple yet effective ways to win more deals and achieve impressive results. A good one-pager will contain: Battlecards are an.
For a sample copy of this battlecard, please contact: Christian Schena. Through extensive research and interviews, Fuld + Company developed a Battlecard for our client – a powerful sales enablement tool which compiles detailed competitor profiling to provide a clear picture of their capabilities. Fuld + Company Solution.
ZoomInfo ZoomInfo is the go-to-market platform trusted by over 35,000 companies worldwide to accelerate sales with actionable insights and high-quality data. Win Faster. ZoomInfo’s platform tracks 1.5 Leverage the same B2B data that fuels go-to-market for 60% of the Fortune 100 Start Your Free Trial!
Dear %FIRSTNAME%, Are you tired of losing sales opportunities because you don't have the right information at your fingertips? In today's competitive sales environment, it's more important than ever to have effective battlecards at your disposal. Register now to secure your spot!
Companies that effectively use tools like battlecards or win/loss see even greater returns.? best practices for CI to support sales, marketing, and go-to-market success, SCIP has 2 workshops planned. SalesBattlecards Training. ? Build battlecardssales will actually use. high-ROI battlecard program
SalesBattlecard Training Workshop Develop a winningbattlecard strategy , learn how to build sustainable organizational support, create battlecards that sales will actually use, and maximize ROI. Runs June 15, 16, 22 & 23. competitive intelligence can elevate your product marketing strategy.
Taught by award-winning instructor Luis Madureira (former executive at Heineken & Ogilvy), in partnership with leading global university NOVA IMS, this executive education program gives advanced CI practitioners critical skills in CI and data driven decision making, and will enable you to build a world-class CI function. ?
JUNE - SalesBattlecards Training. After taking this workshop, taught by leaders from CompeteIQ, Palm, and Slack, you'll be able to: Develop a winningbattlecard strategy ( What's important, building a business case ). Dramatically improve sales enablement (Pre-sales intelligence tools, templates & best practices ).
Win/Loss (May). SalesBattlecards (Sept.). Our program features Carmen Medina of the CIA, Brook Selassie of Gartner, and member case studies from McDonald's, Prudential, HubSpot, Hershey's, Optum, Mayo Clinic, Abbott Labs, Dell, and many, many more! Foundations Certification Programs. Foundations of M&CI (Feb.).
Learn how to build a high-ROI battlecard program that sales loves. Discussion in SCIP's all-new online community on CI quick wins. Popular resources for members. Member exclusive access to the chapter on AI from the all-new book Competing in a Digital World. Quick start guide to doing a competitor analysis.
Learn how to build a high-ROI battlecard program that sales loves. Take a few minutes to share your opinion , and you can win one of 5 Amazon gift cards! Check out all upcoming events. Help SCIP Shape the Future! What changes are in store over the next 3 years in how companies use market and competitive intelligence?
Sales Teams. Competitive Intelligence is a crucial part of the sales process and a growing number of competitive intelligence tools have shown up in the market in recent years. Sales teams can use CI to understand how a prospect may be using a competitor’s product. Sales Reps Can Win 30% More Deals. .
Businesses must stay on the pulse of competitor strategies, activities, and market positions in order to maintain their competitive edge and win clients. Market landscapes are moving fast in 2024—and so are your competitors.
Klue Best for: Sales enablement and tracking unlimited competitors Klue is a market and competitive research platform built to automate, streamline, and make it easier to distribute intelligence insights across an organization. This platform is ideal for businesses looking to stay competitive in their respective industries.
Create Battlecards The next step is to create battlecards for your competitors. Battlecards are an essential tool within a competitive analysis framework, providing sales teams with the insights they need to navigate competitive situations effectively.
By monitoring your rivals, you can see their winning steps and copy them, and likewise avoid any of their costly mistakes. Here, Klue helps you do this by using “battlecards”. Additionally, once you’ve collaborated with your creator and published, Upfluence has payment management as well as sales tracking abilities. Traackr.
“Support enablement and training activities for sales, presales , professional services, and partners. Make recommendations on sales tactics and product planning to enable… to win in the market. Meet with customers and sales teams directly, conducting win/loss interviews and analyses.”. They are frustrated.
If you happen to leverage an automated tool, your CI data engine can be integrated with real-time intelligence outputs like battlecards, competitor profiles, and customized email alerts. Revenue or sales results, including revenue won, revenue increases, and sales influenced. Win rate, or competitive win rate specifically.
CI tools like Battlecards can increase sales by upwards of 50% and techniques like Win/Loss can help boost customer retention by more than 12%. SCIP reports , “92% of stakeholders at high-growth companies say CI is critical to success.” Further, 90% of organizations plan to increase or maintain their CI investments.
Sales is no longer about dialing faster or pitching harder. Today, it all comes down to using smarter sales coaching techniques. Using AI sales tools can help teams level up by analyzing real sales conversations, identifying what works and what doesnt. Sales teams need every advantage they can get.
We organize all of the trending information in your field so you don't have to. Join 11,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content