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As a Product Marketer, I know the research I conduct is only as valuable as the relative impact it has on the teams making strategic business, sales, and product development decisions everyday. What performance signals did they point to?
For a sample copy of this battlecard, please contact: Christian Schena. Through extensive research and interviews, Fuld + Company developed a Battlecard for our client – a powerful sales enablement tool which compiles detailed competitor profiling to provide a clear picture of their capabilities. Fuld + Company Solution.
Established competitor analysis frameworks include: SWOT Analysis – An analysis of your competitors’ strengths, weaknesses, opportunities, and threats. Conduct a SWOT Analysis This next step involves identifying and analyzing the strengths, weaknesses, opportunities, and threats for areas of your business or your competitor’s.
Best For: Klue is best suited for mid-sized to large organizations that need a robust solution for gathering and analyzing competitive intelligence across various departments, including sales, marketing, and product management.
CI tools like Battlecards can increase sales by upwards of 50% and techniques like Win/Loss can help boost customer retention by more than 12%. SCIP reports , “92% of stakeholders at high-growth companies say CI is critical to success.” Further, 90% of organizations plan to increase or maintain their CI investments.
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