Crayon

DECEMBER 14, 2023

Creating competitive enablement assets like battlecards can feel like a futile effort if they aren’t being used by your sales team. Are these battlecards making an impact on how my reps compete? Is anyone reading this intel? Are we seeing results where it matters most — win rates?!

Battlecard 325

Battlecard Win Competitive Sales 325

Crayon

FEBRUARY 11, 2021

High-performing sales reps are not born; they’re built. To be more precise, high-performing sales reps are not built in a discrete period of time; they’re built on an ongoing basis. This is, in a sense, the value of sales enablement : It helps your sales reps maximize their potential as specialists in the art of generating revenue.

Sales Enablement 405

Sales Enablement Battlecard Sales Competitive 405

Crayon

JULY 20, 2023

Earlier today, I had the pleasure of talking to Sam Niro , Competitive Intelligence Manager @ Talkdesk, about how she creates and rolls out new battlecards. Here's the recording of our conversation:

Battlecard 325

Battlecard Competitive Intelligence Competitive Intelligence 325

Primary Intelligence

JUNE 23, 2021

One thing that sales professionals do not want is to spent time on extensive research to discover a competitor’s strengths and weaknesses. Marketing or product development are the usually the departments that research and build competitive battlecards, and they use them for product enhancement or general marketing strategy.

Battlecard 136

Battlecard Sales Win Loss 136

Crayon

APRIL 24, 2023

After successfully enabling the sales organization with competitive insights at Intellum , Kaitlyn Smith — Product Marketing Manager and competitive intelligence practitioner extraordinaire — set her sights on the Customer Success team.

Battlecard 325

Battlecard Win Competitive Intelligence Competitive 325

Crayon

NOVEMBER 24, 2020

The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports). HERE provides insights on the location and movement of things – be it cars, goods or people.

Competitive Intelligence 369

Competitive Intelligence Battlecard Competitive Intelligence 369

Crayon

SEPTEMBER 28, 2023

If you’re responsible for competitive enablement, you should survey your sales reps on a quarterly basis and ask them how confident they feel selling against your top competitors.

Battlecard 325

Battlecard Competitive Sales Research 325

Crayon

DECEMBER 11, 2023

But before your sales reps can dive into the competitive assets you create for them, they first need to be able to access them. The leading characteristic of any successful competitive intelligence program is consistent, enthusiastic adoption.

Battlecard 325

Battlecard Globalization Competitive Intelligence Competitive 325

Crayon

JUNE 16, 2022

Sadly, the impact of good product marketing is often obscured.

Battlecard 325

Battlecard Benchmarking Sales Enablement Marketing 325

Crayon

MAY 22, 2023

Not only is it tedious, it’s detrimental to your CI program — because the time you spend sifting through Google Alerts is time you don’t spend on high-impact activities, like training your sales team on the latest versions of your battlecards. But what choice do you have? If you miss something big, you’re in the hot seat.

Battlecard 325

Battlecard Competitive Win Sales 325

Kompyte

APRIL 25, 2023

As more and more brands and products scramble for attention, sales leaders and product marketing managers are eager to equip their teams with the right tools to gain any possible advantage. One of those must-have sales enablement tools is the sales Battlecard.

Battlecard 98

Battlecard Sales Sales Enablement Advantage 98

Evalueserve

MARCH 15, 2021

Understanding Battlecards: What are they? In that, elite sales performers win competitive deals 33% more often and make up a mere <10% of your sales team. Sales battlecards enable your entire sales force to win when faced with a competitive deal. On average, 28% of your pipeline is lost to competitors.

Battlecard 96

Battlecard Win Sales Competitor Analysis 96

Primary Intelligence

JANUARY 19, 2022

Sales reps must make the most of this shortened window of time by gaining a thorough understanding of what decision drivers cause won and lost deals and what specific things they can do as individuals to increase win rates. Additionally, over 50% of the time, sales reps will give a different reason for a win or loss than their buyer.

Sales 160

Sales Battlecard Win Loss 160

Primary Intelligence

OCTOBER 10, 2019

What is sales enablement? Sales enablement provides salespeople with tools, content, and information that help them sell efficiently and effectively. To be an effective provider of these resources, sales enablement must be careful in its direction and procurement of information to assist sales. Battlecards.

Sales Enablement 104

Sales Enablement Battlecard Sales Loss 104

ArchIntel

MARCH 3, 2021

A good starting point to get hold of this information is to interview one’s sales representatives as well as customers, Bond said. Bond said that CI can also be used to create effective battlecards sales reps can use to exploit the weaknesses of rival products.

Competitive Intelligence 197

Competitive Intelligence Competitive Battlecard Intelligence 197

Fuld

MAY 3, 2021

Sales acceleration is a form of competitive intelligence (CI) in the sales enablement ecosystem. An effective accelerated sales strategy arms your business with timely data and insights that ramp up the velocity and relevance of sales conversations. Pre-sale research is a key building block to accelerate sales success.

Win 111

Win Battlecard Sales Sales Enablement 111

Kompyte

APRIL 18, 2023

As a sales manager, your main goal is to, well, get your team to make sales. A lot goes into developing a successful sales team. They need plenty of training and access to up-to-date insights when pitching to potential customers.

Battlecard 97

Battlecard Sales Win Management 97

Kompyte

APRIL 12, 2023

As a sales leader, you know the importance of equipping your team with the right tools and strategies to close deals effectively.

Battlecard 88

Battlecard Gaming Sales 88

Kompyte

MARCH 28, 2023

Finding it impossible to get your sales team on the same page when it comes to messaging and positioning? Creating and using sales Battlecards is the solution you’ve been looking for. Tired of losing deals to the competition?

Battlecard 52

Battlecard Sales Win Competitive 52

Primary Intelligence

OCTOBER 10, 2019

What is sales enablement? Sales enablement provides salespeople with tools, content, and information that help them sell efficiently and effectively. To be an effective provider of these resources, sales enablement must be careful in its direction and procurement of information to assist sales. Battlecards.

Sales Enablement 80

Sales Enablement Battlecard Sales Loss 80

M Brain

AUGUST 29, 2023

Sales battlecards have one primary goal: to boost your sales team’s success. This guide will give your sales team the advantage they need by going through: A sales battlecard is a visual resource – often, a one-page cheat sheet. A good one-pager will contain: Battlecards are an.

Battlecard 52

Battlecard Sales Win Advantage 52

Contify

FEBRUARY 10, 2025

Learn why sales battlecards are good-to-have but not enough and how Contifys Battlecards with advanced tech add necessary value to win deals

Battlecard 52

Battlecard Sales Technology Technology 52

Aqute Intelligence

SEPTEMBER 6, 2023

Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitive intelligence plays a big role in sales, marketing, and product teams. Crayon Crayon offers comprehensive competitive intelligence solutions for marketing, sales, and product management teams.

Competitive Intelligence 130

Competitive Intelligence Competitive Battlecard Technology 130

Fuld

NOVEMBER 1, 2021

For a sample copy of this battlecard, please contact: Christian Schena. Through extensive research and interviews, Fuld + Company developed a Battlecard for our client – a powerful sales enablement tool which compiles detailed competitor profiling to provide a clear picture of their capabilities. Fuld + Company Solution.

Battlecard 52

Battlecard Competitive Intelligence Win Competitive 52

ArchIntel

JANUARY 26, 2021

This means the new hire will have to craft messaging documents, including web copy, presentations, competitive displacement campaigns and press releases, to promote internal and outbound competitive sales assets, according to a job posting on LinkedIn. Sales enablement is another key area of responsibility for this position.

Competitive Intelligence 104

Competitive Intelligence Competitive Battlecard Intelligence 104

Alpha Sense BI

NOVEMBER 8, 2023

As a Product Marketer, I know the research I conduct is only as valuable as the relative impact it has on the teams making strategic business, sales, and product development decisions everyday.

Competitive Intelligence 95

Competitive Intelligence Battlecard Competitive SWOT 95

Primary Intelligence

JANUARY 23, 2023

While win-loss interviews and surveys with buyers are filled with critical competitive insights, getting these insights updated into competitive intelligence deliverables, such as battlecards, has traditionally been a slow, manual process — until now.

Competitive Intelligence 104

Competitive Intelligence Loss Win Data Analysis 104

Aqute Intelligence

OCTOBER 9, 2019

How could we support our sales team? If you are preparing competitive intelligence for a sales team, which metrics or insights are they most interested in? Would they prefer battlecards, or a spreadsheet? How could we support our sales team? Would they prefer battlecards, or a spreadsheet? Why do we lose deals?

Competitive Intelligence 113

Competitive Intelligence Research Competitive Intelligence 113

Kompyte

APRIL 4, 2023

Ever hear your sales team fumble through pitches or provide the wrong product information? It’s painful. Like salt on an open wound kind of pain.

Battlecard 52

Battlecard Sales Information 52

SCIP

JUNE 5, 2024

Dear %FIRSTNAME%, Are you tired of losing sales opportunities because you don't have the right information at your fingertips? In today's competitive sales environment, it's more important than ever to have effective battlecards at your disposal. Register now to secure your spot!

Battlecard 40

Battlecard Competitive Sales SCIP 40

Zoominfo

AUGUST 2, 2022

ZoomInfo ZoomInfo is the go-to-market platform trusted by over 35,000 companies worldwide to accelerate sales with actionable insights and high-quality data. Leadspace Leadspace is a B2B customer data platform designed to revolutionize the way companies handle their marketing and sales data. ZoomInfo’s platform tracks 1.5

Market Intelligence 130

Market Intelligence Intelligence Intelligence Marketing 130

SCIP

JUNE 7, 2021

Companies that effectively use tools like battlecards or win/loss see even greater returns.? best practices for CI to support sales, marketing, and go-to-market success, SCIP has 2 workshops planned. Sales Battlecards Training. ? Build battlecards sales will actually use. high-ROI battlecard program ?that

Battlecard 52

Battlecard SCIP Win Sales Enablement 52

SCIP

MAY 27, 2024

TRAINING & CERTIFICATION COMPETITIVE SALES BATTLE CARDS: Analysis-Based Approaches to Drive Effective Results June 11, 13, 18, 20, 2024 10:00 AM-02:00 PM (ET each day) WORKSHOP OFFERINGS! Army (Signal Corp) and has adopted those techniques to strategic planning and sales effectiveness.

Battlecard 40

Battlecard Sales SCIP Gaming 40

SCIP

MAY 23, 2024

TRAINING & CERTIFICATION COMPETITIVE SALES BATTLE CARDS: Analysis-Based Approaches to Drive Effective Results June 11, 13, 18, 20, 2024 10:00 AM-02:00 PM (ET each day) WORKSHOP OFFERINGS! Army (Signal Corp) and has adopted those techniques to strategic planning and sales effectiveness.

Battlecard 40

Battlecard Sales SCIP Gaming 40

Primary Intelligence

APRIL 13, 2020

Here is an opportunity to coach the sales team to better demonstrate their understanding of your buyers’ needs. What are the unique win loss reasons for each individual sales rep? Each tile in the module represents a different sales rep on the team. The demo organization scoring a 7.9, This is a high-level view.

Win 106

Win Loss Battlecard Advantage 106

SCIP

JUNE 1, 2021

Sales Battlecard Training Workshop Develop a winning battlecard strategy , learn how to build sustainable organizational support, create battlecards that sales will actually use, and maximize ROI. Runs June 15, 16, 22 & 23. competitive intelligence can elevate your product marketing strategy.

SCIP 52

SCIP Battlecard Competitive Intelligence Win 52

Primary Intelligence

APRIL 13, 2020

Here is an opportunity to coach the sales team to better demonstrate their understanding of your buyers’ needs. What are the unique win loss reasons for each individual sales rep? Each tile in the module represents a different sales rep on the team. The demo organization scoring a 7.9, This is a high-level view.

Win 104

Win Loss Battlecard Advantage 104