This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
One thing that sales professionals do not want is to spent time on extensive research to discover a competitor’s strengths and weaknesses. After all, your company pays salespeople to interface with buyers and not to do background research on the competition. The question is, how do you build a battlecard that works for sales?
And in the age of AI-assisted sales, what was once a long process of research, targeting, and crafting outreach has now become remarkably fast. Copilot’s Account AI simplifies and supercharges account research by summarizing the most critical information on any account.
Understanding Battlecards: What are they? In that, elite sales performers win competitive deals 33% more often and make up a mere <10% of your sales team. Sales battlecards enable your entire sales force to win when faced with a competitive deal. 5 Battlecard Templates to Help Your Sales Reps Win More Deals.
Armed with quality CI from the above-mentioned research efforts, the mission now shifts to exploiting what has been learned to give one’s firm a strategic advantage. Bond said that CI can also be used to create effective battlecards sales reps can use to exploit the weaknesses of rival products. “If
With the right up-front research, your product positioning will be calibrated with market demand, your sales cycle will get more efficient, your pipeline will speed up, and your reps will gain the strategic clarity and tools to help them win. Pre-sale research is a key building block to accelerate sales success. Active Selling.
Boston and Draper, UT – Primary Intelligence , the leader in win-loss analysis, and Crayon , the premier competitive intelligence platform, today announced a first of its kind integration that seamlessly embeds valuable win-loss insights directly into competitive intelligence deliverables.
They allow sales and marketing teams to analyze rival activities, understand their messaging and even track their marketing investments using their battlecards feature. It’s all about finding those deal-winning insights that can tip the scales in your favor during negotiations. Need a quote for competitor research?
For a sample copy of this battlecard, please contact: Christian Schena. Through extensive research and interviews, Fuld + Company developed a Battlecard for our client – a powerful sales enablement tool which compiles detailed competitor profiling to provide a clear picture of their capabilities. Fuld + Company Solution.
Programs like Win Loss Analysis clarify the sales efforts that make a difference when presenting your products. Battlecards. Those in charge of sales enablement should work on creating an easily digestible “battlecard” for each competitor/product combination. Make sure you incorporate buyer personas into the battlecards as well.
Win Faster. With over 87,000 customers, Semrush offers a comprehensive suite of tools for search engine optimization, pay-per-click advertising, content marketing, social media management, and competitive research to gain market share. Leverage the same B2B data that fuels go-to-market for 60% of the Fortune 100 Start Your Free Trial!
Programs like Win Loss Analysis clarify the sales efforts that make a difference when presenting your products. Battlecards. Those in charge of sales enablement should work on creating an easily digestible “battlecard” for each competitor/product combination. Make sure you incorporate buyer personas into the battlecards as well.
Crayon/SCIP research has shown that 61% of organizations have seen a positive revenue impact from CI. Companies that effectively use tools like battlecards or win/loss see even greater returns.? Sales Battlecards Training. ? Build battlecards sales will actually use. high-ROI battlecard program ?that
Learn how to build a high-ROI battlecard program that sales loves. Discussion in SCIP's all-new online community on CI quick wins. Christophe Bisson for the world-premiere of his new research on Digital Transformation Intelligence, and its impact on organizational agility. Popular resources for members. LEARN MORE.
Join us for an insightful workshop where we delve into the depths of Win/Loss analysis, moving beyond the traditional quantitative approach to uncover qualitative insights that drive strategic decision-making. Join our exclusive workshop on mastering Voice of the Customer (VOC) research!
Businesses must stay on the pulse of competitor strategies, activities, and market positions in order to maintain their competitive edge and win clients. With the right competitor monitoring tool in place, you can automate and systematize your research while leveraging advanced analytics capabilities to gain deep, actionable insights.
Join us for an insightful workshop where we delve into the depths of Win/Loss analysis, moving beyond the traditional quantitative approach to uncover qualitative insights that drive strategic decision-making. Join our exclusive workshop on mastering Voice of the Customer (VOC) research!
What to Look for in a Competitive Intelligence Tool To find the best competitive intelligence tool for your business, you need to know what to look for and what questions to ask during your research. The following questions should be top of mind: What data sources feed into the platform?
We expand on these features in greater detail below: Semantic Search With our AI search technology, you no longer have to manually CTRL-F through fragmented research documents and reports. This means you can shave hours of time off your research and be more confident in the accuracy and comprehensiveness of your results.
Sales Battlecards are competitive intelligence tools that sales reps use to prepare information about competitors, clients, and prospects to ensure they can answer questions and exceed expectations. . . Sales Reps Can Win 30% More Deals. . Sales Battle Card Templates.
Develop holistic perspectives by combining raw data, primary research (qualitative and quantitative), and secondary research, and distilling them into actionable insights to guide business decision making.”. Make recommendations on sales tactics and product planning to enable… to win in the market. Even better. Where do I sign?
By monitoring your rivals, you can see their winning steps and copy them, and likewise avoid any of their costly mistakes. Research your tool. Here, Klue helps you do this by using “battlecards”. Competitor Comparison . If not, then you definitely want a tool that can do what you have now, plus gauge sentiment.
If you happen to leverage an automated tool, your CI data engine can be integrated with real-time intelligence outputs like battlecards, competitor profiles, and customized email alerts. Win rate, or competitive win rate specifically. After in-depth research, it is necessary to gauge how your team can apply it to their jobs.
CI tools like Battlecards can increase sales by upwards of 50% and techniques like Win/Loss can help boost customer retention by more than 12%. Research by Gartner reveals that for 81% of marketers , customer satisfaction is the main area of competition. Competitive intel uses powerful tools. The Power of Customer Satisfaction.
We organize all of the trending information in your field so you don't have to. Join 11,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content