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The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports). HERE provides insights on the location and movement of things – be it cars, goods or people.
The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports). HERE provides insights on the location and movement of things – be it cars, goods or people.
One thing that sales professionals do not want is to spent time on extensive research to discover a competitor’s strengths and weaknesses. After all, your company pays salespeople to interface with buyers and not to do background research on the competition. The question is, how do you build a battlecard that works for sales?
Last month, we began collecting responses for our 2024 State of Competitive Intelligence survey. So far, of the 106 people who have completed the survey, 62% have said they struggle to gather information about their competitors in a timely manner.
If you’re responsible for competitive enablement, you should survey your sales reps on a quarterly basis and ask them how confident they feel selling against your top competitors.
And in the age of AI-assisted sales, what was once a long process of research, targeting, and crafting outreach has now become remarkably fast. Copilot’s Account AI simplifies and supercharges account research by summarizing the most critical information on any account.
Your own colleagues can conduct competent, actionable competitor research. Competitor research is a constant process Competitor research can’t be a one-off process, because your competitors are always changing. Change is constant, and so is competitor research. New entrants shake up the status quo. Companies merge.
Understanding Battlecards: What are they? Sales battlecards enable your entire sales force to win when faced with a competitive deal. When building out your battlecards, it’s important to know what information you should have readily available. 5 Battlecard Templates to Help Your Sales Reps Win More Deals.
Want to do your own competitive research? Your answers to these questions should give you some idea of the scope of your research. For most companies, this means creating a spreadsheet and starting your secondary research. Secondary and primary research At Aqute Intelligence, we use a two-stage approach to data gathering.
Armed with quality CI from the above-mentioned research efforts, the mission now shifts to exploiting what has been learned to give one’s firm a strategic advantage. Bond said that CI can also be used to create effective battlecards sales reps can use to exploit the weaknesses of rival products.
They allow sales and marketing teams to analyze rival activities, understand their messaging and even track their marketing investments using their battlecards feature. Need a quote for competitor research? Kompyte’s platform helps monitor, learn, and adapt to competitors' actions on a continuous basis. We will respond shortly.
With the right up-front research, your product positioning will be calibrated with market demand, your sales cycle will get more efficient, your pipeline will speed up, and your reps will gain the strategic clarity and tools to help them win. Pre-sale research is a key building block to accelerate sales success.
Battlecards. Those in charge of sales enablement should work on creating an easily digestible “battlecard” for each competitor/product combination. These best practices should be part of weekly training with the sales team so that the battlecard is merely a reminder to put that training into play.
For a sample copy of this battlecard, please contact: Christian Schena. Through extensive research and interviews, Fuld + Company developed a Battlecard for our client – a powerful sales enablement tool which compiles detailed competitor profiling to provide a clear picture of their capabilities. Fuld + Company Solution.
As a Product Marketer, I know the research I conduct is only as valuable as the relative impact it has on the teams making strategic business, sales, and product development decisions everyday. Ultimately, the research you conduct within AlphaSense doesn’t have to stop at discovery. Start your free trial of AlphaSense today.
While win-loss interviews and surveys with buyers are filled with critical competitive insights, getting these insights updated into competitive intelligence deliverables, such as battlecards, has traditionally been a slow, manual process — until now.
Battlecards. Those in charge of sales enablement should work on creating an easily digestible “battlecard” for each competitor/product combination. These best practices should be part of weekly training with the sales team so that the battlecard is merely a reminder to put that training into play.
With over 87,000 customers, Semrush offers a comprehensive suite of tools for search engine optimization, pay-per-click advertising, content marketing, social media management, and competitive research to gain market share. The platform stands out for its ability to address complex questions about market trends and customer preferences.
Crayon/SCIP research has shown that 61% of organizations have seen a positive revenue impact from CI. Companies that effectively use tools like battlecards or win/loss see even greater returns.? Sales Battlecards Training. ? Build battlecards sales will actually use. high-ROI battlecard program ?that KEY TOPICS.
With the right competitor monitoring tool in place, you can automate and systematize your research while leveraging advanced analytics capabilities to gain deep, actionable insights. It’s beneficial for strategy and market research teams and for sales and marketing departments that require deep insights and scaled competitor tracking.
What to Look for in a Competitive Intelligence Tool To find the best competitive intelligence tool for your business, you need to know what to look for and what questions to ask during your research. The following questions should be top of mind: What data sources feed into the platform?
Learn how to build a high-ROI battlecard program that sales loves. Christophe Bisson for the world-premiere of his new research on Digital Transformation Intelligence, and its impact on organizational agility. Have an off-the-record dialogue about how to effectively communicate insights to leadership. Popular resources for members.
We expand on these features in greater detail below: Semantic Search With our AI search technology, you no longer have to manually CTRL-F through fragmented research documents and reports. This means you can shave hours of time off your research and be more confident in the accuracy and comprehensiveness of your results.
Join our exclusive workshop on mastering Voice of the Customer (VOC) research! Join our exclusive workshop on mastering Voice of the Customer (VOC) research! Learn to drive strategic decisions, analyze data effectively, and boost customer satisfaction.
SCIP research (based on the Prediction Markets methodology) shows that the impact of data and technology on CI and strategy will accelerate sharply over the next 3 years. high-ROI battlecard program ?that KEY TOPICS. Big Data & Digital Transformation. However, as McKinsey notes,? impact on organizational agility. Upcoming events.
Join our exclusive workshop on mastering Voice of the Customer (VOC) research! Learn to drive strategic decisions, analyze data effectively, and boost customer satisfaction.
Competitor analysis through battlecards, consumer feedback, and campaign tracking. Free Google Chrome extension for content research on the go. Ability to research vast amounts of content for insight into what works. Customized reporting with comprehensive, branded, and exportable reports. Competitor monitoring across the web.
Sales Battlecards are competitive intelligence tools that sales reps use to prepare information about competitors, clients, and prospects to ensure they can answer questions and exceed expectations. . . Executive teams look to identify their stakeholders and find relevant information that can be verified through research.
They can also conduct comprehensive competitor analysis through battlecards, campaign tracking, and consumer feedback features. It offers a free Google Chrome extension to perform content research on the go. BuzzSumo is popular for its content discovery capabilities.
At MassMutual, we focus on ensuring fair equitable pay, by providing competitive salaries, along with incentive and bonus opportunities for all employees. At MassMutual, we focus on ensuring fair equitable pay, by providing competitive salaries, along with incentive and bonus opportunities for all employees.
Develop holistic perspectives by combining raw data, primary research (qualitative and quantitative), and secondary research, and distilling them into actionable insights to guide business decision making.”. They send “battlecards” no one every uses. If you come from market research, that’s what you’d be doing.
Research your tool. Here, Klue helps you do this by using “battlecards”. If not, then you definitely want a tool that can do what you have now, plus gauge sentiment. Why jump between tools? That’s a waste of time and money. This should be a no-brainer. Read about the pros and cons online in forums and revie sites.
If you happen to leverage an automated tool, your CI data engine can be integrated with real-time intelligence outputs like battlecards, competitor profiles, and customized email alerts. After in-depth research, it is necessary to gauge how your team can apply it to their jobs. Measuring results of CI efforts.
CI tools like Battlecards can increase sales by upwards of 50% and techniques like Win/Loss can help boost customer retention by more than 12%. Research by Gartner reveals that for 81% of marketers , customer satisfaction is the main area of competition. Further, 90% of organizations plan to increase or maintain their CI investments.
To tell a story, you might turn your research into a few slides that give the key facts, as well as brief descriptions to contextualise your findings. They might prefer a neat summary that highlights the most important numbers from your research. Formats How will your audience use your research? Will they simply read the report?
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