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How could we support our sales team? Your answers to these questions should give you some idea of the scope of your research. For most companies, this means creating a spreadsheet and starting your secondary research. Secondary and primaryresearch At Aqute Intelligence, we use a two-stage approach to data gathering.
You can also gather all the data you need to complete your analysis by using our varied content sets—company documents, news, broker research, and expert transcripts—which provide comprehensive primary and secondary research. Create Battlecards The next step is to create battlecards for your competitors.
“Develop holistic perspectives by combining raw data, primaryresearch (qualitative and quantitative), and secondary research, and distilling them into actionable insights to guide business decision making.”. Support enablement and training activities for sales, presales , professional services, and partners.
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