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Your own colleagues can conduct competent, actionable competitor research. Competitor research is a constant process Competitor research can’t be a one-off process, because your competitors are always changing. Change is constant, and so is competitor research. New entrants shake up the status quo. Companies merge.
Want to do your own competitive research? Your answers to these questions should give you some idea of the scope of your research. For most companies, this means creating a spreadsheet and starting your secondary research. Secondary and primaryresearch At Aqute Intelligence, we use a two-stage approach to data gathering.
We expand on these features in greater detail below: Semantic Search With our AI search technology, you no longer have to manually CTRL-F through fragmented research documents and reports. This means you can shave hours of time off your research and be more confident in the accuracy and comprehensiveness of your results.
Develop holistic perspectives by combining raw data, primaryresearch (qualitative and quantitative), and secondary research, and distilling them into actionable insights to guide business decision making.”. They send “battlecards” no one every uses. If you come from market research, that’s what you’d be doing.
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