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For example, a new or little-known competitor may emerge that offers little in the way of online research or offline chatter. You might assign the bulk of secondary research to your in-house teams, and preserve your budget for the thornier primaryresearch.
You need to define: · Which competitors to include in your research · Which data points to focus on · The level of detail that is useful Once you’ve defined the limits of your project, you can begin gathering data. For most companies, this means creating a spreadsheet and starting your secondary research.
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