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In-house vs third-party competitor research

Aqute Intelligence

For example, a new or little-known competitor may emerge that offers little in the way of online research or offline chatter. You might assign the bulk of secondary research to your in-house teams, and preserve your budget for the thornier primary research.

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How to do competitive intelligence research

Aqute Intelligence

You need to define: · Which competitors to include in your research · Which data points to focus on · The level of detail that is useful Once you’ve defined the limits of your project, you can begin gathering data. For most companies, this means creating a spreadsheet and starting your secondary research.

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Competitor Analysis Framework: How-To and Best Practices

Alpha Sense BI

You can also gather all the data you need to complete your analysis by using our varied content sets—company documents, news, broker research, and expert transcripts—which provide comprehensive primary and secondary research. Create Battlecards The next step is to create battlecards for your competitors.

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The optical illusion of job descriptions

Academyci

Develop holistic perspectives by combining raw data, primary research (qualitative and quantitative), and secondary research, and distilling them into actionable insights to guide business decision making.”. They send “battlecards” no one every uses. Even better. Now we are talking top execs users, right? Where do I sign?