Battlecard Marketing SCIP 
SCIP
JUNE 1, 2021
Upcoming events from SCIP & partners. Corporate Foresight for CI This conversation between Alex Fergnani and SCIP Portugal Chair Luis Madureira introduces corporate foresight, its main components, and advice for practitioners on how to excel at it. competitive intelligence can elevate your product marketing strategy.
SCIP
JUNE 7, 2021
Crayon/SCIP research has shown that 61% of organizations have seen a positive revenue impact from CI. Companies that effectively use tools like battlecards or win/loss see even greater returns.? best practices for CI to support sales, marketing, and go-to-market success, SCIP has 2 workshops planned. Maximize ROI?
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SCIP
MAY 3, 2021
"By approximating real-world behavior, mathematical modeling and simulation can be used to highlight important trade-offs and assumptions associated with various strategic choices , forecast market demand under different scenarios, and help managers understand and predict competitive responses or customer behaviors.". READ THE ARTICLE.
SCIP
MAY 18, 2021
This new CI Magazine article shows that there is a great need and opportunity for big data to help better orient the strategy of companies, especially those competing in global markets. Learn how to segment data to anticipate competitor activity & generate nuanced insights about your market. Help SCIP Shape the Future!
SCIP
MAY 24, 2021
ALL NEW - The Practice & Impact of Digital Transformation Intelligence (@skema & SCIP). JUNE 10 - Learn how to segment data to anticipate competitor activity & generate nuanced insights about your market. JUNE 14 - Join SCIP and our friends at the Product Marketing Alliance June 14-18 at their Product Marketing Festival.
SCIP
JUNE 17, 2021
Dear SCIP Community, After speaking with our community, partners and our leadership, and based on a recent survey, we?ve What SCIP Can Do For You. Our workshop line up for the Summer & Fall includes Battlecards, Sales/Marketing/Go-To-Market Enablement, and CI Software/Tech. IntelliCon Coming to You April 2022.
SCIP
JUNE 14, 2021
SCIP research (based on the Prediction Markets methodology) shows that the impact of data and technology on CI and strategy will accelerate sharply over the next 3 years. Here are some recent resources from SCIP to support members on your journey to leverage data in a more strategic way.? high-ROI battlecard program ?that
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