Battlecard Marketing Sales Enablement 
Crayon
MARCH 10, 2021
The sales battlecard is an extraordinarily impactful tool for any business in a competitive B2B market. 71% of businesses that leverage sales battlecards say these tools have helped them increase their win rate. Translation: Battlecards will help your sales team win more deals — potentially a lot more deals.
Crayon
JUNE 16, 2022
Sadly, the impact of good product marketing is often obscured.
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Kompyte
APRIL 25, 2023
As more and more brands and products scramble for attention, sales leaders and product marketing managers are eager to equip their teams with the right tools to gain any possible advantage. One of those must-have sales enablement tools is the sales Battlecard.
Fuld
MAY 3, 2021
Sales acceleration is a form of competitive intelligence (CI) in the sales enablement ecosystem. An effective accelerated sales strategy arms your business with timely data and insights that ramp up the velocity and relevance of sales conversations. Sales Accelerator: Strategic Takeaways.
Primary Intelligence
JANUARY 19, 2022
This data allows you to uncover blind spots in your sales processes, messaging, and positioning that only your buyers can see. Sales Coaching and Enablement. You can use these insights to create better sales enablement pieces to empower your reps to speak more confidently in these weak areas.
ArchIntel
JANUARY 26, 2021
The successful candidate will serve as an expert on Zscaler’s competition, leveraging an understanding of the security market, current and emerging competitive threats, competitor solutions and corporate strategies. Sales enablement is another key area of responsibility for this position.
Alpha Sense BI
NOVEMBER 8, 2023
As a Product Marketer, I know the research I conduct is only as valuable as the relative impact it has on the teams making strategic business, sales, and product development decisions everyday. Market Reaction: How did analysts respond to the call? Did they upgrade/downgrade/etc? What performance signals did they point to?
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