Aqute Intelligence

NOVEMBER 22, 2019

Competitor research is a constant process Competitor research can’t be a one-off process, because your competitors are always changing. Markets shift. Change is constant, and so is competitor research. Some colleagues may just need raw data, others will want summaries, presentations or battlecards. Companies merge.

Research 147

Research Battlecard Competitive Intelligence Primary Research 147

Aqute Intelligence

OCTOBER 9, 2019

What are the blind spots in our current market knowledge? Your answers to these questions should give you some idea of the scope of your research. For most companies, this means creating a spreadsheet and starting your secondary research. The first step, rather confusingly, is the secondary research. Why do we lose deals?

Competitive Intelligence 113

Competitive Intelligence Research Competitive Intelligence 113

Alpha Sense BI

JUNE 6, 2024

A competitor analysis framework is a strategic tool that empowers corporations to systematically study and understand their competitors’ strengths, weaknesses, strategies, and market positioning—and then benchmark it against their own to create an effective strategy. This helps identify market gaps and opportunities for differentiation.

Competitor Analysis 40

Competitor Analysis Analysis Battlecard SWOT 40

Academyci

OCTOBER 26, 2022

My commentary is in Italic. “…[the] Customer Engagement and Market Insights team is looking for a Senior Competitive Intelligence Manager to join us. In this role, you’ll help us make data-driven decisions through the use and analysis of targeted markets and competitive intelligence.” How can one use targeted markets?

Battlecard 40

Battlecard Sports Competitive Intelligence Primary Research 40