Crayon

JUNE 23, 2023

From the very first time Rachel Foskett, VP of Global Product Marketing at MiQ, met with Crayon, she had high expectations for her onboarding experience — and she knew that to run a thriving CI program she would need to start by generating goodwill for competitive intelligence across her company.

Battlecard 325

Battlecard Competitive Intelligence Globalization Competitive 325

Primary Intelligence

JUNE 23, 2021

Salespeople are always looking for the easy solution to compete against their market rivals. Marketing or product development are the usually the departments that research and build competitive battlecards, and they use them for product enhancement or general marketing strategy. Make your battlecards readily available.

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Battlecard Sales Win Loss 136

Crayon

NOVEMBER 24, 2020

Bill is Head of Market Intelligence (MI) at HERE Technologies. The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports). The following post was written by Bill Strugger.

Competitive Intelligence 369

Competitive Intelligence Battlecard Competitive Intelligence 369

Zoominfo

OCTOBER 24, 2024

Improved Forecasting : AI-powered algorithms analyze historical data and market trends to deliver more accurate sales forecasts, enabling better strategic planning. ZoomInfo Copilot ZoomInfo Copilot helps today’s sellers reach their ideal buyers first by applying advanced AI to the strongest data foundation in go-to-market.

Sales 211

Sales Battlecard Predictive Analytics Briefing 211

Kompyte

APRIL 25, 2023

As more and more brands and products scramble for attention, sales leaders and product marketing managers are eager to equip their teams with the right tools to gain any possible advantage. One of those must-have sales enablement tools is the sales Battlecard.

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Battlecard Sales Sales Enablement Advantage 98

Evalueserve

MARCH 15, 2021

Understanding Battlecards: What are they? Sales battlecards enable your entire sales force to win when faced with a competitive deal. When building out your battlecards, it’s important to know what information you should have readily available. 5 Battlecard Templates to Help Your Sales Reps Win More Deals.

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Battlecard Win Sales Competitor Analysis 96

ArchIntel

MARCH 3, 2021

Author Conor Bond said that in today’s highly competitive market, multiple competitors are likely making products almost equal in price and quality as one’s own. Bond said that CI can also be used to create effective battlecards sales reps can use to exploit the weaknesses of rival products.

Competitive Intelligence 197

Competitive Intelligence Competitive Battlecard Intelligence 197

ArchIntel

JANUARY 5, 2022

of all of this intel flooding your inbox, and help product marketers distribute these insights into the hands of your end-users quickly,” he wrote. One of Klue’s top features is its ability to synthesize CI into battlecards that contain bite-sized information on pain points/persona, pricing, major objections and landmines.

Competitive Intelligence 194

Competitive Intelligence Competitive Battlecard Intelligence 194

Aqute Intelligence

SEPTEMBER 6, 2023

Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitive intelligence plays a big role in sales, marketing, and product teams. Crayon Crayon offers comprehensive competitive intelligence solutions for marketing, sales, and product management teams. We will respond shortly.

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Competitive Intelligence Competitive Battlecard Technology 130

Fuld

NOVEMBER 2, 2021

The post Content marketing Case Study – Creating a competitive intelligence battlecard appeared first on Fuld + Co.

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Battlecard Competitive Intelligence Competitive Intelligence 52

Zoominfo

AUGUST 2, 2022

Market intelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.

Market Intelligence 130

Market Intelligence Intelligence Intelligence Marketing 130

Aqute Intelligence

NOVEMBER 22, 2019

Markets shift. Competitive intelligence agencies are optimised to deliver both broad market appraisals, as well as in-depth analysis of hard-to-reach rivals. Some colleagues may just need raw data, others will want summaries, presentations or battlecards. One rival weakens. Another surges ahead. Companies merge.

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Research Battlecard Competitive Intelligence Primary Research 147

Fuld

MAY 3, 2021

With the right up-front research, your product positioning will be calibrated with market demand, your sales cycle will get more efficient, your pipeline will speed up, and your reps will gain the strategic clarity and tools to help them win. Arming your sales, product and marketing teams with the most current and relevant content is a must.

Win 111

Win Battlecard Sales Sales Enablement 111

M Brain

OCTOBER 13, 2022

The post Making Competitive Intelligence Actionable with Competitor Profiles and Battlecards appeared first on M-Brain - Market & Competitive Intelligence Solutions.

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Battlecard Competitive Intelligence Profiling Competitive 52

Fuld

NOVEMBER 1, 2021

For a sample copy of this battlecard, please contact: Christian Schena. Through extensive research and interviews, Fuld + Company developed a Battlecard for our client – a powerful sales enablement tool which compiles detailed competitor profiling to provide a clear picture of their capabilities. Fuld + Company Solution.

Battlecard 52

Battlecard Competitive Intelligence Win Competitive 52

Primary Intelligence

JANUARY 23, 2023

While win-loss interviews and surveys with buyers are filled with critical competitive insights, getting these insights updated into competitive intelligence deliverables, such as battlecards, has traditionally been a slow, manual process — until now.

Competitive Intelligence 104

Competitive Intelligence Loss Win Data Analysis 104

Alpha Sense BI

NOVEMBER 8, 2023

As a Product Marketer, I know the research I conduct is only as valuable as the relative impact it has on the teams making strategic business, sales, and product development decisions everyday. Market Reaction: How did analysts respond to the call? Did they upgrade/downgrade/etc? What performance signals did they point to?

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Competitive Intelligence Battlecard Competitive SWOT 95

Primary Intelligence

JANUARY 19, 2022

You can use your buyer feedback and sales experience analysis to collect data around how your buyers truly perceive your competitors and display these insights within battlecards that empower your reps to speak confidently during competitive deals. Go-to-Market Intelligence Tools. Conversational Intelligence Tools.

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Sales Battlecard Win Loss 160

ArchIntel

JANUARY 26, 2021

The successful candidate will serve as an expert on Zscaler’s competition, leveraging an understanding of the security market, current and emerging competitive threats, competitor solutions and corporate strategies. The mid-senior level role also comes with competitive positioning and messaging functions.

Competitive Intelligence 104

Competitive Intelligence Competitive Battlecard Intelligence 104

Aqute Intelligence

OCTOBER 9, 2019

What are the blind spots in our current market knowledge? The additional benefit of secondary research is that it gives researchers a chance to develop their market knowledge – and be well prepared for the primary research phase. Would they prefer battlecards, or a spreadsheet? Would they prefer battlecards, or a spreadsheet?

Competitive Intelligence 113

Competitive Intelligence Research Competitive Intelligence 113

ArchIntel

FEBRUARY 10, 2021

These details, however, could prove handy for filling competitive battlecards. By taking on the same mindset, companies can potentially uncover a competitor’s plan to crack new markets. The real value of Glassdoor lies in the reviews left by employees and job openings posted by companies.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

Netbasequid

SEPTEMBER 28, 2022

We are going to reveal the best 25 social media marketing tools for 2022. But first we’ll discuss: What social media marketing tools are. Why social marketing tools are important for your company. How to use social media marketing tools. What Are Social Media Marketing Tools? dollars to 28.3 dollars by 2025.”.

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Marketing Marketing Benchmarking Analysis 102

SCIP

JUNE 7, 2021

Companies that effectively use tools like battlecards or win/loss see even greater returns.? best practices for CI to support sales, marketing, and go-to-market success, SCIP has 2 workshops planned. Sales Battlecards Training. ? Build battlecards sales will actually use. Boost Go-To-Market Success? ?

Battlecard 52

Battlecard SCIP Win Sales Enablement 52

SCIP

JUNE 1, 2021

How to Segment Data to Anticipate Competitor Activity & Generate Nuanced Market Insights Learn how to anticipate competitor movements through monitoring changes in how you and your competitors are being discussed online, and created tailored strategies. competitive intelligence can elevate your product marketing strategy.

SCIP 52

SCIP Battlecard Competitive Intelligence Win 52

SCIP

MAY 25, 2021

Over 1,000 professionals, from CI directors to Product Marketers, have successfully completed SCIP trainings, giving us an average "overall value" score of 4.9 JUNE - Sales Battlecards Training. Build battlecards sales will actually use (Sales needs & workflows, industry tiering, customer persona analysis). LEARN MORE.

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Battlecard SCIP Competitive Intelligence Sales Enablement 40

SCIP

MAY 18, 2021

This new CI Magazine article shows that there is a great need and opportunity for big data to help better orient the strategy of companies, especially those competing in global markets. Learn how to segment data to anticipate competitor activity & generate nuanced insights about your market. Check out all upcoming events.

SCIP 52

SCIP Battlecard Competitive Intelligence Business Environment 52

Primary Intelligence

APRIL 13, 2020

It’s our job at primary intelligence to make sure you get these answers quickly, painlessly, and continuously, as your market is constantly changing, especially in uncertain times. As challenging as it may be to stay current on the competitive landscape, the Battlecards module in TruVoice makes it simple.

Win 106

Win Loss Battlecard Advantage 106

SCIP

MAY 24, 2021

JUNE 10 - Learn how to segment data to anticipate competitor activity & generate nuanced insights about your market. JUNE 14 - Join SCIP and our friends at the Product Marketing Alliance June 14-18 at their Product Marketing Festival. JUNE 15 - Learn how to build a high-ROI battlecard program that sales loves.

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SCIP Battlecard Intelligence Intelligence 52

SCIP

MAY 3, 2021

"By approximating real-world behavior, mathematical modeling and simulation can be used to highlight important trade-offs and assumptions associated with various strategic choices , forecast market demand under different scenarios, and help managers understand and predict competitive responses or customer behaviors.". READ THE ARTICLE.

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SCIP Battlecard Competitor Analysis Competitive Intelligence 52

Primary Intelligence

APRIL 13, 2020

It’s our job at primary intelligence to make sure you get these answers quickly, painlessly, and continuously, as your market is constantly changing, especially in uncertain times. As challenging as it may be to stay current on the competitive landscape, the Battlecards module in TruVoice makes it simple.

Win 104

Win Loss Battlecard Advantage 104

Alpha Sense BI

APRIL 26, 2024

Market landscapes are moving fast in 2024—and so are your competitors. Businesses must stay on the pulse of competitor strategies, activities, and market positions in order to maintain their competitive edge and win clients. It’s supported by advanced AI features for added scope, speed, and accuracy—all in one centralized platform.

Battlecard 52

Battlecard Competitor Analysis Startups Competitive Intelligence 52

SCIP

JUNE 17, 2021

Our workshop line up for the Summer & Fall includes Battlecards, Sales/Marketing/Go-To-Market Enablement, and CI Software/Tech. 100% PowerPoint free, off-the-record facilitated discussions with peers. Capped attendance. Training - ?Our Interested in gaining access to all of these benefits and more?

SCIP 52

SCIP Battlecard Competitive Intelligence Competitive 52

Alpha Sense BI

JULY 14, 2023

To survive in today’s fast-moving and always-evolving market landscape, every business needs competitive intelligence (CI)—comprehensive knowledge about your competitors and how your company stacks up. How are their customer reviews and market ratings? Does it offer access to exclusive content and competitive insights?

Competitive Intelligence 52

Competitive Intelligence Competitive Battlecard Intelligence 52

Alpha Sense BI

JUNE 6, 2024

A competitor analysis framework is a strategic tool that empowers corporations to systematically study and understand their competitors’ strengths, weaknesses, strategies, and market positioning—and then benchmark it against their own to create an effective strategy. This helps identify market gaps and opportunities for differentiation.

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Competitor Analysis Analysis Battlecard SWOT 40

SCIP

JUNE 14, 2021

SCIP research (based on the Prediction Markets methodology) shows that the impact of data and technology on CI and strategy will accelerate sharply over the next 3 years. better orient strategy , especially when competing in global markets. high-ROI battlecard program ?that Product Marketing Festival ?on KEY TOPICS.

SCIP 52

SCIP Battlecard Competitive Intelligence Market Intelligence 52

SCIP

MAY 27, 2024

Register Now PROGRAM CURRICULUM Day 1 Strategy Day 2 Organization Day 3 Battlecard Elements Day 4 Long-Term Success Factors Guest Expert Edward Allison CEO CompeteIQ Ed brings a history of front-line competitive experience. Ed developed analysis and strategy techniques as a military officer in the U.S.

Battlecard 40

Battlecard Sales SCIP Gaming 40

SCIP

MAY 23, 2024

Register Now PROGRAM CURRICULUM Day 1 Strategy Day 2 Organization Day 3 Battlecard Elements Day 4 Long-Term Success Factors Guest Expert Edward Allison CEO CompeteIQ Ed brings a history of front-line competitive experience. Ed developed analysis and strategy techniques as a military officer in the U.S.

Battlecard 40

Battlecard Sales SCIP Gaming 40