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Bill is Head of MarketIntelligence (MI) at HERE Technologies. The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports).
Bill is Head of MarketIntelligence (MI) at HERE Technologies. The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports).
Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitive intelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitive intelligence platforms that cater to medium to large B2B technology companies.
Marketintelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.
You can use your buyer feedback and sales experience analysis to collect data around how your buyers truly perceive your competitors and display these insights within battlecards that empower your reps to speak confidently during competitive deals. Sales Technology. Conversational Intelligence Tools.
While win-loss interviews and surveys with buyers are filled with critical competitive insights, getting these insights updated into competitive intelligence deliverables, such as battlecards, has traditionally been a slow, manual process — until now.
Hear how Medtronic uses anticipatory intelligence to deliver measurable impact and ROI. Learn how to build a high-ROI battlecard program that sales loves. Podcast on strategy, intelligence & leadership. Senior Program Specialist at Uber Technologies (Dallas). MarketIntelligence Analyst at Diageo (Madrid).
SCIP research (based on the Prediction Markets methodology) shows that the impact of data and technology on CI and strategy will accelerate sharply over the next 3 years. high-ROI battlecard program ?that Product Marketing Festival ?on on what Product Marketing needs to know about CI. KEY TOPICS. Your next job?
This guide will compare 12 of the top competitor analysis tools on the market today, highlighting factors you need to know about to choose the right one: key features, limitations, capabilities, cost, and more. Cost: Contify provides pricing upon request. It also offers a 7-day free trial.
In order to have complete competitive intelligence, you must be able to source data from the thousands of places it exists online. It’s impossible to do this without the right technology to support the process. Enter: competitive intelligence tools.
PEST Analysis – Stands for political, economic, social, and technological analysis. Porter’s Five Forces Analysis – Examines five key forces that influence a market’s competitive intensity and attractiveness. Create Battlecards The next step is to create battlecards for your competitors.
Thanks to modern technology, there are plenty of tools that pass the criteria. The challenge for the marketer is to pick just the ones they need and balance that with their budget and time allocation. NetBase Quid is great for real-time consumer and marketintelligence. Advanced image recognition technology.
Social tracking is the use of advanced technology to monitor social media activities whether of the consumer, the brand, or the competition. Consumer conversations and market dynamics. NetBase Quid ® is the leading platform for consumer and marketintelligence. Social tracking tools offer a solution to the challenge.
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