Battlecard Market Intelligence Sales 
Crayon
NOVEMBER 24, 2020
Bill is Head of Market Intelligence (MI) at HERE Technologies. The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports).
Primary Intelligence
JANUARY 19, 2022
Sales reps must make the most of this shortened window of time by gaining a thorough understanding of what decision drivers cause won and lost deals and what specific things they can do as individuals to increase win rates. Additionally, over 50% of the time, sales reps will give a different reason for a win or loss than their buyer.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Zoominfo
AUGUST 2, 2022
Market intelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.
Aqute Intelligence
SEPTEMBER 6, 2023
Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitive intelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitive intelligence platforms that cater to medium to large B2B technology companies.
Primary Intelligence
JANUARY 23, 2023
While win-loss interviews and surveys with buyers are filled with critical competitive insights, getting these insights updated into competitive intelligence deliverables, such as battlecards, has traditionally been a slow, manual process — until now.
Alpha Sense BI
APRIL 26, 2024
This guide will compare 12 of the top competitor analysis tools on the market today, highlighting factors you need to know about to choose the right one: key features, limitations, capabilities, cost, and more.
SCIP
MAY 3, 2021
Hear how Medtronic uses anticipatory intelligence to deliver measurable impact and ROI. Learn how to build a high-ROI battlecard program that sales loves. Podcast on strategy, intelligence & leadership. Market Intelligence Analyst at Diageo (Madrid). Popular resources for members. Your next job?
Expert insights. Personalized for you.
369 
Let's personalize your content