Battlecard Market Intelligence Marketing 
Crayon
DECEMBER 2, 2020
Bill is Head of Market Intelligence (MI) at HERE Technologies. The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports).
Crayon
NOVEMBER 24, 2020
Bill is Head of Market Intelligence (MI) at HERE Technologies. The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports).
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Zoominfo
AUGUST 2, 2022
Market intelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.
Aqute Intelligence
SEPTEMBER 6, 2023
Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitive intelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitive intelligence platforms that cater to medium to large B2B technology companies.
Primary Intelligence
JANUARY 19, 2022
You can use your buyer feedback and sales experience analysis to collect data around how your buyers truly perceive your competitors and display these insights within battlecards that empower your reps to speak confidently during competitive deals. Conversational Intelligence Tools. Go-to-Market Intelligence Tools.
Primary Intelligence
JANUARY 23, 2023
While win-loss interviews and surveys with buyers are filled with critical competitive insights, getting these insights updated into competitive intelligence deliverables, such as battlecards, has traditionally been a slow, manual process — until now.
SCIP
MAY 18, 2021
This new CI Magazine article shows that there is a great need and opportunity for big data to help better orient the strategy of companies, especially those competing in global markets. Learn how to segment data to anticipate competitor activity & generate nuanced insights about your market. Check out all upcoming events.
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