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Tools and Resources to Boost Market Intelligence Team Value and Efficiency: Part 2

Crayon

Bill is Head of Market Intelligence (MI) at HERE Technologies. The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports).

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Factors to Consider When Purchasing Competitive Intelligence Tools and Services: Part 1

Crayon

Bill is Head of Market Intelligence (MI) at HERE Technologies. The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports).

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12 Top Market Intelligence Tools for Go-to-Market Teams

Zoominfo

Market intelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.

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5 Competitive Intelligence Platforms for B2B Technology Companies

Aqute Intelligence

They allow sales and marketing teams to analyze rival activities, understand their messaging and even track their marketing investments using their battlecards feature. Contify Contify is a market intelligence platform that provides curated and personalized intelligence on your competitors, customers, and industry.

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How Sales Experience Impacts Deal Outcomes

Primary Intelligence

You can use your buyer feedback and sales experience analysis to collect data around how your buyers truly perceive your competitors and display these insights within battlecards that empower your reps to speak confidently during competitive deals. Conversational Intelligence Tools. Go-to-Market Intelligence Tools.

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Primary Intelligence Partners with Crayon to Launch the First Ever Technical Integration that Combines Win-Loss Data Analysis with Competitive Intelligence

Primary Intelligence

While win-loss interviews and surveys with buyers are filled with critical competitive insights, getting these insights updated into competitive intelligence deliverables, such as battlecards, has traditionally been a slow, manual process — until now.

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Strategy-Analytics Revolution

SCIP

Hear how Medtronic uses anticipatory intelligence to deliver measurable impact and ROI. Learn how to build a high-ROI battlecard program that sales loves. Podcast on strategy, intelligence & leadership. Market Intelligence Analyst at Diageo (Madrid). Popular resources for members. Your next job?

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