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Bill is Head of MarketIntelligence (MI) at HERE Technologies. The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports).
Bill is Head of MarketIntelligence (MI) at HERE Technologies. The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports).
Marketintelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.
They allow sales and marketing teams to analyze rival activities, understand their messaging and even track their marketing investments using their battlecards feature. Contify Contify is a marketintelligence platform that provides curated and personalized intelligence on your competitors, customers, and industry.
You can use your buyer feedback and sales experience analysis to collect data around how your buyers truly perceive your competitors and display these insights within battlecards that empower your reps to speak confidently during competitive deals. Conversational Intelligence Tools. Go-to-MarketIntelligence Tools.
While win-loss interviews and surveys with buyers are filled with critical competitive insights, getting these insights updated into competitive intelligence deliverables, such as battlecards, has traditionally been a slow, manual process — until now.
Hear how Medtronic uses anticipatory intelligence to deliver measurable impact and ROI. Learn how to build a high-ROI battlecard program that sales loves. Podcast on strategy, intelligence & leadership. MarketIntelligence Analyst at Diageo (Madrid). Popular resources for members. Your next job?
Learn how to segment data to anticipate competitor activity & generate nuanced insights about your market. Learn how to build a high-ROI battlecard program that sales loves. What changes are in store over the next 3 years in how companies use market and competitive intelligence? Check out all upcoming events.
JUNE 14 - Join SCIP and our friends at the Product Marketing Alliance June 14-18 at their Product Marketing Festival. JUNE 15 - Learn how to build a high-ROI battlecard program that sales loves. Editor, MarketIntelligence Insight at S&P Global Ratings (Washington DC). They'll have a dedicated stage for CI.
This guide will compare 12 of the top competitor analysis tools on the market today, highlighting factors you need to know about to choose the right one: key features, limitations, capabilities, cost, and more. Cost: Contify provides pricing upon request. It also offers a 7-day free trial.
This study introduces the concept of digital transformation intelligence and explores its? high-ROI battlecard program ?that Director of MarketingIntelligence at Siemens (Tarrytown, NY). impact on organizational agility. Upcoming events. LAST CHANCE - JUNE 15 - Learn how to build a? Check out all upcoming events.
User-Friendly UI & Collaboration Known for its intuitive, user-friendly interface, AlphaSense’s marketintelligence platform was designed and built to be easily integrated into an organization’s existing systems processes.
Create Battlecards The next step is to create battlecards for your competitors. Battlecards are an essential tool within a competitive analysis framework, providing sales teams with the insights they need to navigate competitive situations effectively.
NetBase Quid is great for real-time consumer and marketintelligence. Scalable web tracking allowing marketers to add, track, and measure multiple social media accounts. Competitor analysis through battlecards, consumer feedback, and campaign tracking. Top Social Media Tracking Tools. NetBase Quid ®.
Consumer conversations and market dynamics. NetBase Quid ® is the leading platform for consumer and marketintelligence. They can also conduct comprehensive competitor analysis through battlecards, campaign tracking, and consumer feedback features. This guide is created to help you do just that. NetBase Quid ®.
They send “battlecards” no one every uses. Ability to disseminate market data and compile addressable market models from combination of internal and external data sources.”. They are frustrated. No one reads their “interpretation.” No strategies are changed based on their holistic perspective. Qualifications .
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