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In-house vs third-party competitor research

Aqute Intelligence

For example, a new or little-known competitor may emerge that offers little in the way of online research or offline chatter. You might assign the bulk of secondary research to your in-house teams, and preserve your budget for the thornier primary research.

Research 147
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Competitor Analysis Framework: How-To and Best Practices

Alpha Sense BI

You can also gather all the data you need to complete your analysis by using our varied content sets—company documents, news, broker research, and expert transcripts—which provide comprehensive primary and secondary research. Create Battlecards The next step is to create battlecards for your competitors.

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The optical illusion of job descriptions

Academyci

It leads beautifully into this Skeptical Analyst’s post about a recent ad for a senior CI manager for a (very) large software company, part of an even larger legendary parent. My commentary is in Italic. “…[the] Customer Engagement and Market Insights team is looking for a Senior Competitive Intelligence Manager to join us.

Sports 40