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Marketintelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.
In this article, we’ll check out some top competitive intelligence platforms that cater to medium to large B2B technology companies. Crayon Crayon offers comprehensive competitive intelligence solutions for marketing, sales, and product management teams.
"By approximating real-world behavior, mathematical modeling and simulation can be used to highlight important trade-offs and assumptions associated with various strategic choices , forecast market demand under different scenarios, and help managers understand and predict competitive responses or customer behaviors.". READ THE ARTICLE.
Learn how to segment data to anticipate competitor activity & generate nuanced insights about your market. Learn how to build a high-ROI battlecard program that sales loves. What changes are in store over the next 3 years in how companies use market and competitive intelligence? Check out all upcoming events.
JUNE 14 - Join SCIP and our friends at the Product Marketing Alliance June 14-18 at their Product Marketing Festival. JUNE 15 - Learn how to build a high-ROI battlecard program that sales loves. CI Associate Manager at Allstate (Northbrook, IL). Manager, Strategic Planning/Analytics at Adobe (San Jose, CA).
This guide will compare 12 of the top competitor analysis tools on the market today, highlighting factors you need to know about to choose the right one: key features, limitations, capabilities, cost, and more. Cost: Contify provides pricing upon request. It also offers a 7-day free trial.
We have a list of 25 social media tracking tools to help you manage it all below. Did you know that the average marketer uses about 12 tools? According to HubSpot , nine percent of marketers are using more than 31 tools! NetBase Quid is great for real-time consumer and marketintelligence. You won’t even need 12.
This study introduces the concept of digital transformation intelligence and explores its? high-ROI battlecard program ?that Director of MarketingIntelligence at Siemens (Tarrytown, NY). Senior Manager, CI - Value & Pricing at Quest Diagnostics (Seacaucus, NJ). impact on organizational agility. Your next job?
User-Friendly UI & Collaboration Known for its intuitive, user-friendly interface, AlphaSense’s marketintelligence platform was designed and built to be easily integrated into an organization’s existing systems processes. There is no publicly available cost information available for the AlphaSense platform.
Consumer conversations and market dynamics. NetBase Quid ® is the leading platform for consumer and marketintelligence. They can also conduct comprehensive competitor analysis through battlecards, campaign tracking, and consumer feedback features. Specific social media marketing campaigns. NetBase Quid ®.
Create Battlecards The next step is to create battlecards for your competitors. Battlecards are an essential tool within a competitive analysis framework, providing sales teams with the insights they need to navigate competitive situations effectively.
It leads beautifully into this Skeptical Analyst’s post about a recent ad for a senior CI manager for a (very) large software company, part of an even larger legendary parent. My commentary is in Italic. “…[the] Customer Engagement and Market Insights team is looking for a Senior Competitive IntelligenceManager to join us.
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