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More than two-thirds of competitive intelligence professionals say their in-house team is responsible for win/loss analysis. Translation: A lot of folks—perhaps yourself included—are tasked with examining won and lost deals on top of monitoring competitors, creating feature comparisons, building battlecards , etc.
Marketing or product development are the usually the departments that research and build competitive battlecards, and they use them for product enhancement or general marketing strategy. Done the right way, competitive battlecards can be a vital part of a sales professional’s arsenal in winning more deals. Keep it simple.
Boston and Draper, UT – Primary Intelligence , the leader in win-loss analysis, and Crayon , the premier competitive intelligence platform, today announced a first of its kind integration that seamlessly embeds valuable win-loss insights directly into competitive intelligence deliverables.
Sales reps must make the most of this shortened window of time by gaining a thorough understanding of what decision drivers cause won and lost deals and what specific things they can do as individuals to increase win rates. Additionally, over 50% of the time, sales reps will give a different reason for a win or loss than their buyer.
One critical component to a successful revenue growth strategy is to increase win rates on deals in the pipeline. To accomplish big gains in win rates, an organization really needs to understand the answers to three critical questions. What are the unique winloss reasons for each individual sales rep? Download eBook.
With the right up-front research, your product positioning will be calibrated with market demand, your sales cycle will get more efficient, your pipeline will speed up, and your reps will gain the strategic clarity and tools to help them win. Who are we winning against, or losing to, more often? Active Selling. Active Selling.
One critical component to a successful revenue growth strategy is to increase win rates on deals in the pipeline. To accomplish big gains in win rates, an organization really needs to understand the answers to three critical questions. What are the unique winloss reasons for each individual sales rep? Download eBook.
This was leading to negative articles in the national and business press, the erosion of customer confidence and trust, and, in some cases, the loss of large—scale contracts. For a sample copy of this battlecard, please contact: Christian Schena. If you would like a sample copy of our Battlecard, please contact: Christian Schena .
Programs like WinLoss Analysis clarify the sales efforts that make a difference when presenting your products. Battlecards. Those in charge of sales enablement should work on creating an easily digestible “battlecard” for each competitor/product combination. Sales enablement resources need to be readily available.
Programs like WinLoss Analysis clarify the sales efforts that make a difference when presenting your products. Battlecards. Those in charge of sales enablement should work on creating an easily digestible “battlecard” for each competitor/product combination. Sales enablement resources need to be readily available.
Win Faster. Crayon Crayon is an award-winning competitive intelligence platform that helps companies automatically capture and analyze competitive intelligence from hundreds of millions of sources. Leverage the same B2B data that fuels go-to-market for 60% of the Fortune 100 Start Your Free Trial!
Companies that effectively use tools like battlecards or win/loss see even greater returns.? Sales Battlecards Training. ? - Sales Battlecards Training. ? After taking this workshop, taught by leaders from CompeteIQ, Palm, and Slack, you'll be able to: Develop a winningbattlecard strategy.
Taught by award-winning instructor Luis Madureira (former executive at Heineken & Ogilvy), in partnership with leading global university NOVA IMS, this executive education program gives advanced CI practitioners critical skills in CI and data driven decision making, and will enable you to build a world-class CI function. ?
Win/Loss (May). Sales Battlecards (Sept.). Our program features Carmen Medina of the CIA, Brook Selassie of Gartner, and member case studies from McDonald's, Prudential, HubSpot, Hershey's, Optum, Mayo Clinic, Abbott Labs, Dell, and many, many more! Foundations Certification Programs. Foundations of M&CI (Feb.).
Join us for an insightful workshop where we delve into the depths of Win/Loss analysis, moving beyond the traditional quantitative approach to uncover qualitative insights that drive strategic decision-making.
JUNE - Sales Battlecards Training. After taking this workshop, taught by leaders from CompeteIQ, Palm, and Slack, you'll be able to: Develop a winningbattlecard strategy ( What's important, building a business case ). Register for 2 workshops and get the third free !
Join us for an insightful workshop where we delve into the depths of Win/Loss analysis, moving beyond the traditional quantitative approach to uncover qualitative insights that drive strategic decision-making.
Businesses must stay on the pulse of competitor strategies, activities, and market positions in order to maintain their competitive edge and win clients. Its integration with sales tools makes it particularly valuable for organizations looking to enhance sales readiness and close rates through effective use of battlecards.
It can also generate unlimited battlecards to help users make better sales and marketing strategies for their businesses Its intuitive user dashboard displays real-time updates about competitors’ activities from over 500 million data sources, including new product releases, go-to-market strategies, and website content updates.
By monitoring your rivals, you can see their winning steps and copy them, and likewise avoid any of their costly mistakes. Without one, you’re left with too much guess work, which leads to failed campaigns and loss of brand loyalty and sometimes health. Here, Klue helps you do this by using “battlecards”. NetBase Quid ®.
Make recommendations on sales tactics and product planning to enable… to win in the market. Meet with customers and sales teams directly, conducting win/loss interviews and analyses.”. They send “battlecards” no one every uses. Provide tailored deal support and develop a deep rapport with the field. They are frustrated.
CI tools like Battlecards can increase sales by upwards of 50% and techniques like Win/Loss can help boost customer retention by more than 12%. SCIP reports , “92% of stakeholders at high-growth companies say CI is critical to success.” Further, 90% of organizations plan to increase or maintain their CI investments.
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