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3 Win/Loss Analysis Templates You Can Use Right Now

Crayon

More than two-thirds of competitive intelligence professionals say their in-house team is responsible for win/loss analysis. Translation: A lot of folks—perhaps yourself included—are tasked with examining won and lost deals on top of monitoring competitors, creating feature comparisons, building battlecards , etc. Let’s get started.

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Battlecards: a necessary sales resource

Primary Intelligence

Marketing or product development are the usually the departments that research and build competitive battlecards, and they use them for product enhancement or general marketing strategy. Done the right way, competitive battlecards can be a vital part of a sales professional’s arsenal in winning more deals. Make it available.

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Primary Intelligence Partners with Crayon to Launch the First Ever Technical Integration that Combines Win-Loss Data Analysis with Competitive Intelligence

Primary Intelligence

Boston and Draper, UT – Primary Intelligence , the leader in win-loss analysis, and Crayon , the premier competitive intelligence platform, today announced a first of its kind integration that seamlessly embeds valuable win-loss insights directly into competitive intelligence deliverables.

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Creating a competitive intelligence battlecard to help a client win new business

Fuld

This was leading to negative articles in the national and business press, the erosion of customer confidence and trust, and, in some cases, the loss of large—scale contracts. For a sample copy of this battlecard, please contact: Christian Schena. If you would like a sample copy of our Battlecard, please contact: Christian Schena .

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How Sales Experience Impacts Deal Outcomes

Primary Intelligence

However, according to a study by Gartner, sellers will often blame their losses on pricing and feature issues, or claim it as an accident and credit their wins to their own heroics. Additionally, over 50% of the time, sales reps will give a different reason for a win or loss than their buyer.

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Effective Sales Enablement

Primary Intelligence

Programs like Win Loss Analysis clarify the sales efforts that make a difference when presenting your products. Battlecards. Those in charge of sales enablement should work on creating an easily digestible “battlecard” for each competitor/product combination. Make sure you incorporate buyer personas into the battlecards as well.

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Don't miss out on the upcoming SCIP Workshops

SCIP

Join us for an insightful workshop where we delve into the depths of Win/Loss analysis, moving beyond the traditional quantitative approach to uncover qualitative insights that drive strategic decision-making.

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