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How to do competitive intelligence research

Aqute Intelligence

But that’s not to say you can’t use a DIY approach to competitive intelligence – just that it will take you time to learn where to look, and how to access crucial details. For most companies, this means creating a spreadsheet and starting your secondary research. The first step, rather confusingly, is the secondary research.

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Competitor Analysis Framework: How-To and Best Practices

Alpha Sense BI

You can also gather all the data you need to complete your analysis by using our varied content sets—company documents, news, broker research, and expert transcripts—which provide comprehensive primary and secondary research. Create Battlecards The next step is to create battlecards for your competitors.