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Battlecards: a necessary sales resource

Primary Intelligence

Marketing or product development are the usually the departments that research and build competitive battlecards, and they use them for product enhancement or general marketing strategy. Done the right way, competitive battlecards can be a vital part of a sales professional’s arsenal in winning more deals. Make it available.

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Primary Intelligence Partners with Crayon to Launch the First Ever Technical Integration that Combines Win-Loss Data Analysis with Competitive Intelligence

Primary Intelligence

Boston and Draper, UT – Primary Intelligence , the leader in win-loss analysis, and Crayon , the premier competitive intelligence platform, today announced a first of its kind integration that seamlessly embeds valuable win-loss insights directly into competitive intelligence deliverables.

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Three Critical Questions for Increased Win Rates

Primary Intelligence

What are the unique win loss reasons for each individual sales rep? Each of these cards can be flipped over to reveal the top LOSS reasons. Dallas’ second most common loss reason is “concern resolution” This is definitely a sales rep mistake or misstep. Download eBook. Here is where it gets interesting.

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Three Critical Questions for Increased Win Rates

Primary Intelligence

What are the unique win loss reasons for each individual sales rep? Each of these cards can be flipped over to reveal the top LOSS reasons. Dallas’ second most common loss reason is “concern resolution” This is definitely a sales rep mistake or misstep. Download eBook. Here is where it gets interesting.

Win 104
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12 Top Market Intelligence Tools for Go-to-Market Teams

Zoominfo

Some tools excel in providing comprehensive datasets, while others stand out for their advanced analytics capabilities, machine learning integrations, or ease of use. It’s important to note that the right tool for your business will depend on your specific needs, industry, and goals. Win Faster.

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How CI can increase revenues

SCIP

Companies that effectively use tools like battlecards or win/loss see even greater returns.? Sales Battlecards Training. ? - Sales Battlecards Training. ? After taking this workshop, taught by leaders from CompeteIQ, Palm, and Slack, you'll be able to: Develop a winning battlecard strategy. To give members?

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Calendar for 2022 Certification Programs & Events

SCIP

New events for members to learn & share best practices. Win/Loss (May). Sales Battlecards (Sept.). Webinars & Topic Tables. CI Practices at Large Enterprises. Foundations Certification Programs. Foundations of M&CI (Feb.). Analytical Thinking (Mar.). Advanced Certification Programs. War Gaming (June). ALL EVENTS.