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However, making one’s product stand out requires intimate knowledge about what the competitor is offering. Bond said that CI can also be used to create effective battlecards sales reps can use to exploit the weaknesses of rival products.
Sales reps must make the most of this shortened window of time by gaining a thorough understanding of what decision drivers cause won and lost deals and what specific things they can do as individuals to increase win rates. Additionally, over 50% of the time, sales reps will give a different reason for a win or loss than their buyer.
But given how such information may already be common knowledge, McQueen argued that company overviews provided by Glassdoor are unlikely to drive a winning CI program. These details, however, could prove handy for filling competitive battlecards.
Whether it’s identifying emerging market trends, analyzing consumer sentiment, or predicting future demand, market intelligence software equips businesses with the knowledge they need to make informed decisions and stay ahead of the curve. Win Faster.
I now have all the tools & knowledge to build a world class function.". ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? We've got courses scheduled for Analytical Thinking , Scaling CI Platforms , Win/Loss , Sales Battlecards , and War Gaming. "This was a CI masterclass! Andrea Mohamed - RTI. We can do that, too.
To survive in today’s fast-moving and always-evolving market landscape, every business needs competitive intelligence (CI)—comprehensive knowledge about your competitors and how your company stacks up. CI allows you to track competitor behavior and glean the insights you need to create competitive advantages.
Businesses must stay on the pulse of competitor strategies, activities, and market positions in order to maintain their competitive edge and win clients. Its integration with sales tools makes it particularly valuable for organizations looking to enhance sales readiness and close rates through effective use of battlecards.
Create Battlecards The next step is to create battlecards for your competitors. Battlecards are an essential tool within a competitive analysis framework, providing sales teams with the insights they need to navigate competitive situations effectively.
It offers intimate knowledge of your market, which is crucial to your longevity as a business, regardless of vertical. CI tools like Battlecards can increase sales by upwards of 50% and techniques like Win/Loss can help boost customer retention by more than 12%. The Power of Knowledge. Competitive intel always applies.
From refining your teams techniques to reinforcing best practices, coaching tools are essential to how modern teams train, grow, and win. Backed by 14 proprietary machine learning patents, Chorus is built to help revenue teams win more deals, coach more effectively, and scale performance.
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