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However, according to a study by Gartner, sellers will often blame their losses on pricing and feature issues, or claim it as an accident and credit their wins to their own heroics. Additionally, over 50% of the time, sales reps will give a different reason for a win or loss than their buyer. Knowledge of Industry.
Whether it’s identifying emerging market trends, analyzing consumer sentiment, or predicting future demand, market intelligence software equips businesses with the knowledge they need to make informed decisions and stay ahead of the curve.
It offers intimate knowledge of your market, which is crucial to your longevity as a business, regardless of vertical. CI tools like Battlecards can increase sales by upwards of 50% and techniques like Win/Loss can help boost customer retention by more than 12%. The Power of Knowledge. Competitive intel always applies.
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To survive in today’s fast-moving and always-evolving market landscape, every business needs competitive intelligence (CI)—comprehensive knowledge about your competitors and how your company stacks up. CI allows you to track competitor behavior and glean the insights you need to create competitive advantages.
Its integration with sales tools makes it particularly valuable for organizations looking to enhance sales readiness and close rates through effective use of battlecards. This means certain current trends or events may be missed, which is an important loss in a competitor monitoring workflow.
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