ArchIntel
MARCH 3, 2021
However, making one’s product stand out requires intimate knowledge about what the competitor is offering. Bond said that CI can also be used to create effective battlecards sales reps can use to exploit the weaknesses of rival products.
Primary Intelligence
JANUARY 19, 2022
Knowledge of Industry. Product Knowledge. You may also notice areas where you often lose as a team – perhaps there is a certain competitor you always lose to or your “knowledge of industry” seems to be lacking for a particular persona. Building Trust. Understanding Business Needs. Presentation and Demonstration.
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Aqute Intelligence
NOVEMBER 22, 2019
This is thanks to their on-demand resources, which can be scaled up to meet your short-term needs, and also their expertise, persistence and knowledge of specialist research tools. Some colleagues may just need raw data, others will want summaries, presentations or battlecards.
Aqute Intelligence
OCTOBER 9, 2019
What are the blind spots in our current market knowledge? Secondary research uses publicly-available resources to build a foundation of knowledge. The additional benefit of secondary research is that it gives researchers a chance to develop their market knowledge – and be well prepared for the primary research phase.
ArchIntel
JANUARY 26, 2021
In addition to communicating the competitive positioning of Zscaler products and solutions to sales teams, the selected candidate will develop sales tools like battlecards and white papers. Preference will be given to candidates with a graduate degree and previous security experience and customer buying behavior knowledge.
M Brain
OCTOBER 13, 2022
The post Making Competitive Intelligence Actionable with Competitor Profiles and Battlecards appeared first on M-Brain - Market & Competitive Intelligence Solutions.
ArchIntel
FEBRUARY 10, 2021
But given how such information may already be common knowledge, McQueen argued that company overviews provided by Glassdoor are unlikely to drive a winning CI program. These details, however, could prove handy for filling competitive battlecards.
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