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Introducing Seller Engagement: A New Way to Analyze Battlecard Usage and Win Rates

Crayon

Creating competitive enablement assets like battlecards can feel like a futile effort if they aren’t being used by your sales team. Are these battlecards making an impact on how my reps compete? Are we seeing results where it matters most — win rates?! Is anyone reading this intel?

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How Alteryx Increased Battlecard Adoption 40% in Just 60 Days

Crayon

According to the 2023 State of Competitive Intelligence report, 58% of those who measure their battlecards think they’re well-adopted. More battlecard adoption resulted in an increased competitive win rate for Alteryx. More battlecard adoption resulted in an increased competitive win rate for Alteryx.

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Crayon AI: Capture & Summarize Critical Competitive Insights In Minutes

Crayon

Not only is it tedious, it’s detrimental to your CI program — because the time you spend sifting through Google Alerts is time you don’t spend on high-impact activities, like training your sales team on the latest versions of your battlecards. But what choice do you have? You can’t afford to not search for important competitive insights.

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Battlecards: a necessary sales resource

Primary Intelligence

Marketing or product development are the usually the departments that research and build competitive battlecards, and they use them for product enhancement or general marketing strategy. Done the right way, competitive battlecards can be a vital part of a sales professional’s arsenal in winning more deals. Keep it simple.

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AI Sales Assistants: The Next Great Sales Software Tools

Zoominfo

It provides real-time assistance during customer interactions, helping sales representatives navigate objections and leverage winning behaviors. ZoomInfo Copilot ZoomInfo Copilot helps today’s sellers reach their ideal buyers first by applying advanced AI to the strongest data foundation in go-to-market.

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Sales Battlecards: Best Practices That Will Help Your Sales Reps Win More Deals

Evalueserve

Understanding Battlecards: What are they? In that, elite sales performers win competitive deals 33% more often and make up a mere <10% of your sales team. Sales battlecards enable your entire sales force to win when faced with a competitive deal. 5 Battlecard Templates to Help Your Sales Reps Win More Deals.

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Using Competitive Intelligence to Move the Company Ahead

ArchIntel

Bond said that CI can also be used to create effective battlecards sales reps can use to exploit the weaknesses of rival products. The author tells entrepreneurs to use insights gleaned to adjust their messaging about their offerings. The post Using Competitive Intelligence to Move the Company Ahead appeared first on ArchIntel™.